Table of Content

Fortified/Functional Packaged Food in South Africa
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SOUTH AFRICA
KEY DATA FINDINGS
2020 IMPACT
Category continues to benefit from widespread acceptance and demand
Several new product developments with NutriDay promoting zinc via use of images to get around health and wellness legislation
Educational campaign from Morvite successfully contributes to strong performance
RECOVERY AND OPPORTUNITIES
Demand to continue as consumers seek fortified food to supplement their diet
Affordability to remain key driver of purchases
Further food package label updates expected to highlight health benefits
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2015-2020
Table 13 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 14 Sales of Health and Wellness by Category: Value 2015-2020
Table 15 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 18 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 19 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 20 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 22 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 24 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources