Table of Content

Fortified/Functional Beverages in South Africa
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

FORTIFIED/FUNCTIONAL BEVERAGES IN SOUTH AFRICA
KEY DATA FINDINGS
2020 IMPACT
Strong shift from on-trade to home consumption as working from home encourages off-trade sales
Economic impact of pandemic leads to offers of price promotions and special deals
Coca-Cola continues to lead in increasingly fragmented landscape
RECOVERY AND OPPORTUNITIES
FF energy drinks holds potential for future growth, attracting new entrants
E-commerce set for strong growth due to convenience of channel
Harsh economic conditions to lead consumers to opt for private label and economy brands
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 10 Sales of Health and Wellness by Type: Value 2015-2020
Table 11 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Category: Value 2015-2020
Table 13 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 16 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 17 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 18 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 20 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources