Table of Content

Better For You Packaged Food in South Africa
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

BETTER FOR YOU PACKAGED FOOD IN SOUTH AFRICA
KEY DATA FINDINGS
2020 IMPACT
Value for money takes priority over health during harsh economic climate
Sugar free gum sees boost as consumers use when wearing masks
Limited disruption issues and lack of stockpiling ensures consistent supply; private label continues strong performance
RECOVERY AND OPPORTUNITIES
BFY to struggle as poor economic forecast will lead to price being the priority
Major players set for further pressure to reduce sugar and salt content
Innovations expected in fortification rather than better for you with the exception of BFY reduced sugar packaged food
CATEGORY DATA
Table 1 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 5 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources