Table of Content

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 18
1.4 MARKET SEGMENTATION 18
1.5 REGIONS COVERED 19
1.6 YEARS CONSIDERED FOR THE STUDY 19
1.7 CURRENCY CONSIDERED 20
1.8 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Breakup of primaries 22
2.1.2.2 Key industry insights 23
2.2 MARKET BREAKUP AND DATA TRIANGULATION 24
2.3 MARKET SIZE ESTIMATION 25
2.4 MARKET FORECAST 26
2.5 MICROQUADRANT RESEARCH METHODOLOGY 27
2.5.1 VENDOR INCLUSION CRITERIA 27
2.6 RESEARCH ASSUMPTIONS 28
2.7 LIMITATIONS 29

3 EXECUTIVE SUMMARY 30

4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE TELECOM ANALYTICS MARKET 35
4.2 TELECOM ANALYTICS MARKET, BY APPLICATION (2018-2023) 35
4.3 TELECOM ANALYTICS MARKET, BY ORGANIZATION SIZE 36
4.4 TELECOM ANALYTICS MARKET: MARKET SHARE ACROSS REGIONS 36

5 MARKET OVERVIEW AND INDUSTRY TRENDS 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 38
5.2.1.1 Need to reduce churn and retain customers 38
5.2.1.2 Demand for streamlined and efficient revenue management 38
5.2.1.3 Rise in network attacks and online data security threats 38
5.2.2 RESTRAINTS 38
5.2.2.1 Lack of awareness of telecom analytics among telecom operators 38
5.2.3 OPPORTUNITIES 39
5.2.3.1 Significance of private branch exchange in internal operations 39
5.2.3.2 Use of customer and network data analytics to devise targeted upselling strategy for effective subscriber engagement 39
5.2.4 CHALLENGES 39
5.2.4.1 Lack of availability of mature solutions 39
5.2.4.2 Identifying fraudulent activities 39
5.3 INDUSTRY TRENDS 40
5.3.1 KEY TRENDS IN THE TELECOM ANALYTICS MARKET 40
5.3.1.1 AI and machine learning set to disrupt traditional business processes in the telecom sector 40
5.3.1.2 Convergence of telecom and IoT 40
5.3.2 TELECOM ANALYTICS MARKET: USE CASES 40
5.3.2.1 To gain real-time insights into network health and ensure reliability 41
5.3.2.2 Improving customer experience and minimizing turn-around time for customer issues with Guavus analytics platform 42
5.3.2.3 To track and analyze sales performance on-demand 42
5.3.2.4 To identify and prevent churn and generate new revenue streams with micro segmentation of the customer base 43
5.3.2.5 To improve customer care services and deliver the QoS 44

6 TELECOM ANALYTICS MARKET, BY COMPONENT 45
6.1 INTRODUCTION 46
6.2 SOFTWARE 47
6.2.1 NEED FOR SUSTAINING IN THE HIGHLY COMPETITIVE TELECOM INDUSTRY TO DRIVE THE ADOPTION OF TELECOM ANALYTICS SOLUTIONS 47
6.3 SERVICES 48
6.3.1 PROFESSIONAL SERVICES 49
6.3.1.1 Consulting 51
6.3.1.1.1 Need for enhanced strategic outlook, improved performance efficiencies, and business transformation to drive the consulting services 51
6.3.1.2 Support and maintenance 51
6.3.1.2.1 Complexity of operations and the need for regular assistance during the solution life cycle to foster the growth of support and maintenance services 51
6.3.1.3 Deployment and integration 52
6.3.1.3.1 Rise in the adoption of telecom analytics solutions with inherent need to align solution to the client environment to drive the deployment and integration services 52
6.3.2 MANAGED SERVICES 53
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7 TELECOM ANALYTICS MARKET, BY APPLICATION 54
7.1 INTRODUCTION 55
7.2 CUSTOMER MANAGEMENT 56
7.2.1 NEED TO UNDERSTAND CUSTOMER REQUIREMENTS AND DELIVER PERSONALIZED TARGETED SERVICES TO DRIVE THE CUSTOMER MANAGEMENT SEGMENT 56
7.2.2 KEY USE-CASES 56
7.2.2.1 Customer Experience Analytics 56
7.2.2.2 Customer churn prediction 56
7.2.2.3 Customer service optimization 56
7.3 SALES AND MARKETING MANAGEMENT 57
7.3.1 NEED TO RETAIN EXISTING CUSTOMER BASE AND INCREASE MARKET SHARE TO DRIVE THE SALES AND MARKETING MANAGEMENT SEGMENT 57
7.3.2 KEY USE-CASES 57
7.3.2.1 Customer segmentation and targeting 57
7.3.2.2 Customer acquisition 57
7.3.2.3 Revenue management 57
7.4 RISK AND COMPLIANCE MANAGEMENT 58
7.4.1 NEED TO MITIGATE RISK AND REDUCE COST ASSOCIATED TO DRIVE THE GROWTH OF THE RISK AND COMPLIANCE SEGMENT 58
7.4.2 KEY USE-CASES 58
7.4.2.1 Compliance Management 58
7.4.2.2 Fraud detection 58
7.4.2.3 Retention risk and impact analysis 59
7.5 NETWORK MANAGEMENT 59
7.5.1 NEED TO OPTIMIZE NETWORK OPERATIONS TO MEET QOS AND QOE LEVELS TO DRIVE THE NETWORK MANAGEMENT SEGMENT 59
7.5.2 KEY USE-CASES 59
7.5.2.1 Proactive network diagnosis 59
7.5.2.2 Capacity management 60
7.5.2.3 Route optimization 60
7.6 WORKFORCE MANAGEMENT 60
7.6.1 NEED TO OPTIMIZE WORKFORCE AND MAXIMIZE PRODUCTIVITY TO DRIVE THE WORKFORCE MANAGEMENT SEGMENT 60
7.6.2 KEY USE-CASES 61
7.6.2.1 Field service planning and optimization 61
7.6.2.2 Predicting future hiring needs 61
7.6.2.3 Employee attrition analysis 61
7.7 OTHERS 62
7.7.1 KEY USE-CASES 62
7.7.1.1 Quality management 62
7.7.1.2 BI and reporting 62
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8 TELECOM ANALYTICS MARKET, BY ORGANIZATION SIZE 63
8.1 INTRODUCTION 64
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 65
8.2.1 NEED FOR VIABLE CLOUD-BASED DATA AND ANALYTICS SOLUTIONS TO DRIVE THE ADOPTION OF TELECOM ANALYTICS IN SMES 65
8.3 LARGE ENTERPRISES 66
8.3.1 INCREASING ADOPTION OF ADVANCED TECHNOLOGIES TO DRIVE THE ADOPTION OF TELECOM ANALYTICS IN LARGE ENTERPRISES 66

9 TELECOM ANALYTICS MARKET, BY DEPLOYMENT MODEL 67
9.1 INTRODUCTION 68
9.2 CLOUD 69
9.2.1 RAPID IMPLEMENTATION, REDUCED OPERATIONAL COST, 24?7 DATA ACCESSIBILITY, SCALABILITY, AND EASE OF USE TO DRIVE THE ADOPTION OF CLOUD-BASED TELECOM ANALYTICS SOLUTIONS 69
9.3 ON-PREMISES 70
9.3.1 FLEXIBILITY TO CUSTOMIZE SOLUTIONS, AND DATA SECURITY AND PRIVACY IN THE HEAVILY REGULATED TELECOM INDUSTRY TO BE THE KEY FACTOR DRIVING THE ON-PREMISES TELECOM ANALYTICS SOLUTIONS 70

10 TELECOM ANALYTICS MARKET, BY REGION 71
10.1 INTRODUCTION 72
10.2 NORTH AMERICA 73
10.2.1 US 76
10.2.1.1 The US leads the region with significant analytics penetration and investment by telecom companies 76
10.2.2 CANADA 76
10.2.2.1 Canada is expected to grow at a higher CAGR during the forecast period with increasing need to retain the customer base 76
10.3 EUROPE 76
10.3.1 UK 79
10.3.1.1 Demand for high QoS driven by a large consumer base and high competition to drive the market growth in the UK 79
10.3.2 GERMANY 79
10.3.2.1 Adoption of advanced technologies by local service providers and continued investments into the sector is fueling the market growth in Germany 79
10.3.3 FRANCE 80
10.3.3.1 Supportive government policies and capital flow into the telecom sector to fuel the market growth in France 80
10.3.4 REST OF EUROPE 80
10.4 ASIA PACIFIC 80
10.4.1 CHINA 83
10.4.1.1 Growing investment in advanced technologies such as big data and IoT expected to spur the growth of telecom analytics 83
10.4.2 INDIA 84
10.4.2.1 India is expected to grow at the highest CAGR during the forecast period 84
10.4.3 JAPAN 84
10.4.3.1 Established infrastructure and large mobile penetration is expected to drive the market 84
10.4.4 REST OF APAC 84
10.5 LATIN AMERICA 84
10.5.1 BRAZIL 87
10.5.1.1 Need to diversify and offer services at competitive pricing to drive the market in Brazil 87
10.5.2 MEXICO 87
10.5.2.1 Need to effectively target the large subscriber base and government initiatives to strengthen the local telecom infrastructure to drive the market in Mexico 87
10.5.3 REST OF LATIN AMERICA 87
10.6 MIDDLE EAST AND AFRICA 87
10.6.1 MIDDLE EAST 90
10.6.1.1 Need to differentiate in the saturated telecom sector for the CSPs and increase their market share to drive the market in the Middle Eastern region 90
10.6.2 AFRICA 90
10.6.2.1 Rapidly evolving telecom sector and favorable government policies to drive the market in the African region 90
11 COMPETITIVE LANDSCAPE 91
11.1 MICROQUADRANT OVERVIEW 91
11.1.1 VISIONARIES 91
11.1.2 INNOVATORS 91
11.1.3 DYNAMIC DIFFERENTIATORS 91
11.1.4 EMERGING COMPANIES 91
11.2 COMPETITIVE BENCHMARKING 93
11.2.1 BUSINESS STRATEGY EXCELLENCE OF MAJOR PLAYERS IN THE TELECOM ANALYTICS MARKET 93
11.2.1 STRENGTH OF PRODUCT OFFERINGS OF MAJOR PLAYERS IN THE TELECOM ANALYTICS MARKET 94
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12 COMPANY PROFILES 96
(Business Overview, Software and Services Offered, Recent Developments, SWOT Analysis, MnM View)*
12.1 IBM 96
12.2 ORACLE 100
12.3 SAP 104
12.4 SAS INSTITUTE 107
12.5 ADOBE 110
12.6 CISCO 113
12.7 TERADATA 115
12.8 MICRO FOCUS 117
12.9 TIBCO 120
12.10 TABLEAU 122
12.11 PANORAMA 125
12.12 OPENTEXT 126
12.13 ALTERYX 127
12.14 MICROSTRATEGY 128
12.15 SISENSE 129
*Business Overview, Software and Services Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 130
13.1 DISCUSSION GUIDE 130
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 133
13.3 AVAILABLE CUSTOMIZATION 135
13.4 RELATED REPORTS 135
13.5 AUTHOR DETAILS 136



List of Figures



FIGURE 1 GLOBAL TELECOM ANALYTICS MARKET: RESEARCH DESIGN 21
FIGURE 2 TELECOM ANALYTICS MARKET: MARKET ESTIMATION AND FORECAST METHODOLOGY 25
FIGURE 3 FACTOR ANALYSIS 26
FIGURE 4 TELECOM ANALYTICS MARKET OVERVIEW 32
FIGURE 5 TELECOM ANALYTICS MARKET TO WITNESS HIGH GROWTH DURING THE FORECAST PERIOD 33
FIGURE 6 TELECOM ANALYTICS MARKET, BY COMPONENT (2018 VS. 2023) 34
FIGURE 7 TELECOM ANALYTICS MARKET, BY DEPLOYMENT MODEL (2018–2023) 34
FIGURE 8 INCREASING NEED TO ANALYZE THE REAL-TIME CONSUMER DATA FOR INFORMED DECISION-MAKING TO DRIVE THE TELECOM ANALYTICS MARKET 35
FIGURE 9 NETWORK MANAGEMENT APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 35
FIGURE 10 TELECOM ANALYTICS MARKET, BY ORGANIZATION SIZE (2018–2023) 36
FIGURE 11 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2018 36
FIGURE 12 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: TELECOM ANALYTICS MARKET 37
FIGURE 13 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 46
FIGURE 14 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 48
FIGURE 15 CONSULTING SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 16 NETWORK MANAGEMENT APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 55
FIGURE 17 SMES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 64
FIGURE 18 CLOUD DEPLOYMENT MODEL TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 68
FIGURE 19 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 72
FIGURE 20 NORTH AMERICA: MARKET SNAPSHOT 73
FIGURE 21 ASIA PACIFIC: MARKET SNAPSHOT 81
FIGURE 22 TELECOM ANALYTICS (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2018 92
FIGURE 23 RANKING OF KEY PLAYERS IN THE TELECOM ANALYTICS MARKET, 2018 95
FIGURE 24 IBM: COMPANY SNAPSHOT 96
FIGURE 25 SWOT ANALYSIS: IBM 98
FIGURE 26 ORACLE: COMPANY SNAPSHOT 100
FIGURE 27 SWOT ANALYSIS: ORACLE 102
FIGURE 28 SAP: COMPANY SNAPSHOT 104
FIGURE 29 SWOT ANALYSIS: SAP 106
FIGURE 30 SAS INSTITUTE: COMPANY SNAPSHOT 107
FIGURE 31 SWOT ANALYSIS: SAS INSTITUTE 109
FIGURE 32 ADOBE: COMPANY SNAPSHOT 110
FIGURE 33 SWOT ANALYSIS: ADOBE 112
FIGURE 34 CISCO: COMPANY SNAPSHOT 113
FIGURE 35 TERADATA: COMPANY SNAPSHOT 115
FIGURE 36 MICRO FOCUS: COMPANY SNAPSHOT 117
FIGURE 37 TABLEAU: COMPANY SNAPSHOT 122

 

List of Tables



TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 20
TABLE 2 EVALUATION CRITERIA 27
TABLE 3 TELECOM ANALYTICS MARKET SIZE AND GROWTH RATE 2016–2023 (USD MILLION, Y-O-Y %) 31
TABLE 4 TELECOM ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 46
TABLE 5 SOFTWARE: TELECOM ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 47
TABLE 6 TELECOM ANALYTICS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 48
TABLE 7 SERVICES: TELECOM ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 49
TABLE 8 TELECOM ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE 2016–2023 (USD MILLION) 50
TABLE 9 PROFESSIONAL SERVICES: TELECOM ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 50
TABLE 10 CONSULTING: TELECOM ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 51
TABLE 11 SUPPORT AND MAINTENANCE: TELECOM ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 52
TABLE 12 DEPLOYMENT AND INTEGRATION: TELECOM ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 52
TABLE 13 MANAGED SERVICES: TELECOM ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 53
TABLE 14 TELECOM ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 55
TABLE 15 CUSTOMER MANAGEMENT: TELECOM ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 56
TABLE 16 SALES AND MARKETING MANAGEMENT: TELECOM ANALYTICS MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 58
TABLE 17 RISK AND COMPLIANCE MANAGEMENT: TELECOM ANALYTICS MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 59
TABLE 18 NETWORK MANAGEMENT: TELECOM ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 60
TABLE 19 WORKFORCE MANAGEMENT: TELECOM ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 61
TABLE 20 OTHER: TELECOM ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 62
TABLE 21 TELECOM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE 2016–2023 (USD MILLION) 64
TABLE 22 SMALL AND MEDIUM-SIZED ENTERPRISES: TELECOM ANALYTICS MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 65
TABLE 23 LARGE ENTERPRISES: TELECOM ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 66
TABLE 24 TELECOM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL 2016–2023 (USD MILLION) 68
TABLE 25 CLOUD: TELECOM ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 69
TABLE 26 ON-PREMISES: TELECOM ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 70
TABLE 27 TELECOM ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 72
TABLE 28 NORTH AMERICA: TELECOM ANALYTICS MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 74
TABLE 29 NORTH AMERICA: TELECOM ANALYTICS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 74
TABLE 30 NORTH AMERICA: TELECOM ANALYTICS MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 74
TABLE 31 NORTH AMERICA: TELECOM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION) 75
TABLE 32 NORTH AMERICA: TELECOM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 75
TABLE 33 NORTH AMERICA: TELECOM ANALYTICS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 75
TABLE 34 EUROPE: TELECOM ANALYTICS MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 77
TABLE 35 EUROPE: TELECOM ANALYTICS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 77
TABLE 36 EUROPE: TELECOM ANALYTICS MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 77
TABLE 37 EUROPE: TELECOM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL 2016–2023 (USD MILLION) 78
TABLE 38 EUROPE: TELECOM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE 2016–2023 (USD MILLION) 78
TABLE 39 EUROPE: TELECOM ANALYTICS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 78
TABLE 40 ASIA PACIFIC: TELECOM ANALYTICS MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 81
TABLE 41 ASIA PACIFIC: TELECOM ANALYTICS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 82
TABLE 42 ASIA PACIFIC: TELECOM ANALYTICS MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 82
TABLE 43 ASIA PACIFIC: TELECOM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION) 82
TABLE 44 ASIA PACIFIC: TELECOM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE 2016–2023 (USD MILLION) 83
TABLE 45 ASIA PACIFIC: TELECOM ANALYTICS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 83
TABLE 46 LATIN AMERICA: TELECOM ANALYTICS MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 85
TABLE 47 LATIN AMERICA: TELECOM ANALYTICS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 85
TABLE 48 LATIN AMERICA: TELECOM ANALYTICS MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 85
TABLE 49 LATIN AMERICA: TELECOM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION) 86
TABLE 50 LATIN AMERICA: TELECOM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 86
TABLE 51 LATIN AMERICA: TELECOM ANALYTICS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 86
TABLE 52 MIDDLE EAST AND AFRICA: TELECOM ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 88
TABLE 53 MIDDLE EAST AND AFRICA: TELECOM ANALYTICS MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 88
TABLE 54 MIDDLE EAST AND AFRICA: TELECOM ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 88
TABLE 55 MIDDLE EAST AND AFRICA: TELECOM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2023 (USD MILLION) 89
TABLE 56 MIDDLE EAST AND AFRICA: TELECOM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 89
TABLE 57 MIDDLE EAST AND AFRICA: TELECOM ANALYTICS MARKET SIZE, BY SUB-REGION, 2016–2023 (USD MILLION) 89