Table of Content

Health and Beauty Specialist Retailers in Kenya
Euromonitor International
March 2022

List Of Contents And Tables

HEALTH AND BEAUTY SPECIALIST RETAILERS IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Expansion plans for outlets in 2021 thanks to the COVID-19 pandemic
Informal and illicit trade booms in light of the financial repercussions of the COVID-19 pandemic
More and more players move online to attract consumers as e-commerce gathers pace
PROSPECTS AND OPPORTUNITIES
Economic recovery set to boost sales and clampdown on illicit trade
Beauty specialist retailers benefit from the new set of regional cosmetic standards in 2022 and beyond
Digitalisation continues to have a strong impact over the forecast period
CHANNEL DATA
Table 1 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 2 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 3 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 4 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 5 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 6 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 7 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 8 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 9 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 10 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 11 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 12 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
RETAILING IN KENYA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
The competitive landscape of modern grocery retailers continues to heat up in 2021 due to the COVID-19 pandemic
Digitalisation continues to transform retailing in 2021
The government focuses on local manufacturing in response to the COVID-19 pandemic
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Residential areas, a key market for Modern Grocery retailers.
Cash and carry
Seasonality
Shopping Season Name: Christmas and New Year Shopping
Shopping Season Name: Back to School Shopping
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 15 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 16 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 17 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 18 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 19 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 35 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 36 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 37 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 38 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 39 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 40 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 41 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 42 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 43 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 44 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 45 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 46 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 47 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 48 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 49 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 50 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 51 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources