Table of Content

Health and Beauty Specialist Retailers in Kazakhstan
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Increased consumer awareness of health and beauty products drives channel growth
Beauty specialist retailers and chemists/pharmacies post fastest growth in 2019
Growth in premium and prestige beauty and personal care suggests space for development through product differentiation
COMPETITIVE LANDSCAPE
Product offer and customer experience gain high importance in light of growing competition
Ak Niet TOO leads the channel with superior customer service and competitive pricing
Players expand to e-commerce to maximise potential
CHANNEL DATA
Table 1 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 2 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 3 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 4 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 5 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 6 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 7 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 8 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 9 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 12 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Increased consumption drives growth in retailing in 2019
Opportunities for improved customer experience and easier business scaling make e-commerce the most promising channel
Line between business models blurs as retailers seek to maximise market opportunity
Lack of selling spaces and constrained logistics are major restricting factors for retailing growth in 2019
Retailing environment transforms from informal to more formal, although at a slow pace
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Cash and carry
Seasonality
Back to School
New Year
Women’s Day
Payments and delivery
Emerging business models
MARKET DATA
Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 15 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 16 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 17 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 18 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 19 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 35 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 36 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 37 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 38 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 39 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 40 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 41 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 42 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 43 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 44 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 45 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 46 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 47 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 48 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 49 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 50 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 51 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
DEFINITIONS
SOURCES
Summary 2 Research Sources