Table of Content

Apparel and Footwear Specialist Retailers in Kazakhstan
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Price sensitivity of population restricts growth
Customer service and choice of products increase in importance with growing competition in the channel
Trends for healthy lifestyles and eco-thinking shape customers’ preferences
COMPETITIVE LANDSCAPE
Apparel and footwear specialist retailers go omnichannel to maximise potential
Economy and mid-priced brands gain momentum in light of increased price sensitivity of Kazakhstani consumers
Innovation and improved customer service could help players boost sales
CHANNEL DATA
Table 1 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 2 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 3 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 4 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 5 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 6 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 7 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 8 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
EXECUTIVE SUMMARY
Increased consumption drives growth in retailing in 2019
Opportunities for improved customer experience and easier business scaling make e-commerce the most promising channel
Line between business models blurs as retailers seek to maximise market opportunity
Lack of selling spaces and constrained logistics are major restricting factors for retailing growth in 2019
Retailing environment transforms from informal to more formal, although at a slow pace
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Cash and carry
Seasonality
Back to School
New Year
Women’s Day
Payments and delivery
Emerging business models
MARKET DATA
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 11 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 13 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 23 Retailing GBO Company Shares: % Value 2015-2019
Table 24 Retailing GBN Brand Shares: % Value 2016-2019
Table 25 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 26 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 27 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 28 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 29 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 31 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 32 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 36 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 38 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
DEFINITIONS
SOURCES
Summary 2 Research Sources