Table of Content

1. Executive Summary


2. Introduction

2.1 Media Intelligence: An Overview
2.2 Media Intelligence and PR Software: An Overview
2.3 Global Media Intelligence and PR Software Market Segments: An Overview


3. Global Market Analysis

3.1 Global Media Intelligence and PR Software Market: An Analysis
3.1.1 Global Media Intelligence and PR Software Market by Value
3.1.2 Global Media Intelligence and PR Software Market by Region

3.2 Global Media Intelligence and PR Software Market: Segment Analysis
3.2.1 Global Media Intelligence and PR Software Market by Type of Solution (Media Monitoring Software and Others)
3.2.2 Global Media Monitoring Software Market by Value


4. Regional Analysis

4.1 Americas Media Intelligence and PR Software Market: An Analysis
4.1.1 Americas Media Intelligence and PR Software Market by Value

4.2 EMEA Media Intelligence and PR Software Market: An Analysis
4.2.1 EMEA Media Intelligence and PR Software Market by Value

4.3 Asia Pacific Media Intelligence and PR Software Market: An Analysis
4.3.1 Asia Pacific Media Intelligence and PR Software Market by Value


5. Market Dynamics

5.1 Growth Drivers
5.1.1 Growth in Advertising Expenditure
5.1.2 Surging Reliance of PR Professionals on Social Media
5.1.3 Increasing Emphasis on Transparency and Information Disclosure

5.2 Challenges
5.2.1 Vulnerability to Technological Failure
5.2.2 Regulatory Risks
5.2.3 Cutthroat Competition

5.3 Market Trends
5.3.1 Preference for Integrated Platforms Over Point Solutions
5.3.2 Rapidly Changing Digital Media Landscape
5.3.3 Rising Importance of Earned Media Management
5.3.4 Scope of PR Software in the Healthcare Industry
5.3.5 Use of Artificial Intelligence (AI) with Public Relation Software


6. Competitive Landscape

6.1 Global Media Intelligence and PR Software: Players Analysis
6.1.1 Global Media Intelligence and PR Software Market by Players


7. Company Profiles

7.1 Cision Ltd.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy

7.2 Meltwater
7.2.1 Business Overview
7.2.2 Business Strategy

7.3 Isentia Group Ltd.
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy

7.4 WPP Plc (Kantar Media)
7.4.1 Business Overview
7.4.2 Business Strategy
 



List of Figures



Figure 1: Global Media Intelligence and PR Software Market Segments
Figure 2: Global Media Intelligence and PR Software Market by Value; 2013-2018 (US$ Billion)
Figure 3: Global Media Intelligence and PR Software Market by Value; 2019-2023 (US$ Billion)
Figure 4: Global Media Intelligence and PR Software Market by Region; 2018 (Percentage,%)
Figure 5: Global Media Intelligence and PR Software Market by Type of Solution; 2018 (Percentage,%)
Figure 6: Global Media Monitoring Software Market by Value; 2013-2018 (US$ Billion)
Figure 7: Global Media Monitoring Software Market by Value; 2019-2023 (US$ Billion)
Figure 8: Americas Media Intelligence and PR Software Market; 2013-2018 (US$ Billion)
Figure 9: Americas Media Intelligence and PR Software Market; 2019-2023 (US$ Billion)
Figure 10: EMEA Media Intelligence and PR Software Market; 2013-2018 (US$ Billion)
Figure 11: EMEA Media Intelligence and PR Software Market; 2019-2023 (US$ Billion)
Figure 12: Asia Pacific Media Intelligence and PR Software Market; 2013-2018 (US$ Billion)
Figure 13: Asia Pacific Media Intelligence and PR Software Market; 2019-2023 (US$ Billion)
Figure 14: Growth of Advertising Expenditure and GDP; 2017 -2020 (%)
Figure 15: Share of Global Adspend by Medium; 2017 and 2020 (%)
Figure 16: Global Media Intelligence and PR Software Market by Players; 2017 (Percentage,%)
Figure 17: Cision Revenues; 2014-2018 (US$ Million)
Figure 18: Cision Revenues by Region 2018 (Percentage,%)
Figure 19: Cision Revenues by Type of Revenue Model; 2018 (Percentage,%)
Figure 20: Isentia Revenues; 2014-2018 (US$ Million)
Figure 21: Isentia Revenues by Segments; 2018 (Percentage,%)
Figure 22: Isentia Revenues by Region; 2018 (Percentage,%)
Table 1: List of Some Popular Media Intelligence and PR Software
Table 2: Global Media Intelligence and PR Software Market by Type of Solution