Table of Content

1. Executive Summary

     
    Executive Summary
        Macro to Micro Visioning—Healthcare eCommerce
        Healthcare eCommerce—Drug and Device Market Overview
        Medical Device eCommerce—Strategic Priorities and Preferred Channels
        eCommerce Opportunity Analysis by Medical Device Portfolio
        Pharma Drug eCommerce—Strategic Priorities and Preferred Channels
        eCommerce Opportunity Analysis by Pharma Drugs and Therapeutic Types

 2. Research Scope and Definition

     
    Research Scope and Definition
        Research Objective and Methodology
        Research Scope and Definition
        The Difference Between eCommerce and eBusiness

 3. Macro to Micro Visioning—Key Themes Driving Healthcare eCommerce

     
    Macro to Micro Visioning—Key Themes Driving Healthcare eCommerce
        Demand- and Supply-side Trends Driving eCommerce in Healthcare
        Increasing Cost and Pricing Pressure
        Healthcare Interactions—Patients as Consumers
        Business Model Shifts
        Technology Shifts
        Healthcare Digital Transformation Attractiveness Luring New Entrants
        Growth Opportunity—Emerging Business Models in Healthcare
        Heat Map—Emerging Business Models in the Healthcare Space
        Amazonization Implication for Traditional Segments and Participants
        Amazon—Well Positioned to Disrupt the Home-health Space
        Possible Business Model—Direct-to-consumer Healthcare

 4. Healthcare eCommerce Market Revenue Projections

     
    Healthcare eCommerce Market Revenue Projections
        Revenue Forecast by Sales Channel—Medical Device eCommerce Market
        Revenue Forecast Assumption—Medical Device eCommerce Market
        Medical Device eCommerce Channels Preference by Device Type
        Medical Device eCommerce Channels Preference by Service Scope
        Revenue Forecast by Sales Channel—Pharma Drugs eCommerce Market
        Revenue Forecast Assumption—Pharma Drugs eCommerce Market
        Pharma eCommerce Channels Preference by Drug Type
        Pharma Drugs eCommerce Channels Preference by Service Scope

 5. Medical Device eCommerce Opportunity Analysis by Supply Chain Participants

     
    Medical Device eCommerce Opportunity Analysis by Supply Chain Participants
        US Medical Device eCommerce Evolution Timeline
        Supply Chain Evolution Factors for Medical Device Industry
        Traditional Medical Device Distribution Model by Major Stakeholders
        Classification of Medical Device eCommerce Strategy by Supply Chain Participants
        Medical Device Manufacturer Challenges and Role of eCommerce
        Case Example—Medical Device eCommerce and Scope of Process Optimization
        Select Global Medical Device Manufacturer eCommerce Play
        Select Global Medical Device Manufacturer eCommerce Play (continued)
        GPO Market Challenges and Role of eCommerce (US)
        Select GPOs Manufacturer eCommerce Play (US)
        Select Medical Supplies Distributors eCommerce Play (US)
        Digital Marketplace Models Reshaping the US Medical Device Industry
        Case Study—Guthrie Health System Partners With OpenMarkets to Improve Capital Equipment Procurement Process

 6. Medical Device eCommerce—Strategic Imperatives and Select Case Studies

     
    Medical Device eCommerce—Strategic Imperatives and Select Case Studies
        Providers and Suppliers—Current Commerce Model Pain Points
        eCommerce Platforms to Optimize Supply Chain Inefficiencies
        Medical Device eCommerce—Adoption by Digital Channels Types
        Limitation With EDI and Benefits of Digital B2B eCommerce
        eCommerce Opportunity Analysis by Medical Device Portfolio
        eCommerce Strategy by Medical Device Type
        Classification of eCommerce Strategy by Medical Device Types for Hospital Buyers
        Case Study—Amazon’s B2B Play: The Ecommerce Expert’s Strategies
        Case Study—Abbott: Direct to Consumer Medical-grade CGM
        Case Study—Valedo: Gamifing Back Pain Therapy for Home Care
        Case Study—Syncera: Rep-free Orthopedic Supply Chain Model
        Case Study—WestCMR’s Reverse eCommerce Play
        Case Study—SikkaSoft’s Cloud-based App Platform
        Case Study—Medline Industries eCommerce Play
        Case Study—Stryker Performance Solutions JointCOACH
        Case Study—OPM: On-demand 3D Printed Medical Implants
        Case Study—Cohealo: Medical Equipment Collaborative Consumption
        Concluding Thoughts—Why Medical Device Manufacturers Need eCommerce?

 7. Pharma Drug eCommerce Opportunity Analysis by Major Supply Chain Participants

     
    Pharma Drug eCommerce Opportunity Analysis by Major Supply Chain Participants
        Drug Supply Chain Analysis (US)
        Classification of B2B Pharma eCommerce Strategy by Stakeholder
        Pharma eCommerce—From Patient Communication to Engagement
        Baxter’s SHARESOURCE Telehealth Platform for Home Dialysis Patients
        Wholesalers—Shifting Momentum Toward Specialty Pharma
        Cardinal Health—Stepping up to Support Pharmacies in eCommerce Revolution
        Pharmacies—Diversifying Services and Delivering Care
        CVS Health Specialty Medication eCommerce Platform
        Pharmacy Benefit Managers—Managing Risk to Stay Relevant
        Select PBM eCommerce Play—Recalibrating Toward Value-based Healthcare
        Amazonization Implication for Pharma Supply Chain Participants

 8. Pharma Drugs eCommerce—Strategic Imperatives and Select Case Studies

     
    Pharma Drugs eCommerce—Strategic Imperatives and Select Case Studies
        Key Challenges Facing the Pharmaceutical Industry
        Addressing the Challenges Through eCommerce
        Regulatory Trends
        Pricing Trends (US)
        Therapeutic Trends
        eCommerce Opportunity Analysis by Pharma Drugs and Therapeutic Types
        Opportunity Analysis Framework—Emerging eCommerce Models
        eCommerce Strategies to Address the Existing Challenges
        Key Success Factors for eCommerce by Pharma Drug Types
        Classification of Pharma eCommerce Strategy by Drug Type
        Strategic Imperatives—Pharma Drugs eCommerce
        Case Study—Mango Health: Gamifing Health
        Case Study—Digital Pharmacist Inc.: Omni-channel Patient Communication Platform
        Case Study—Capsules: From Commodity to Experience Delivering
        Case Study—GoodRx and Sproxil: Transparency in Supply Chain to Prices
        Case Study—Addicaid: Engaging Addiction Care Program
        Case Study—GlaxoSmithKline Australia
        Concluding Thoughts
        Legal Disclaimer

 9. Appendix

     
    Appendix
        List of Acronyms and Explanations
        Revenue Forecast Assumption—Total Medical Device and Pharma Drugs Market, North America, 2018
        Evolving Medical Device Service-based Business Model
        Evolution of Pharmaceutical Landscape—Risk-based Everything
        MedTech eCommerce Strategy for Patient Centricity
        List of Exhibits
        List of Exhibits (continued)
        List of Exhibits (continued)
        List of Exhibits (continued)
        List of Exhibits (continued)