Table of Content

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Mobile Marketing Market, by Solution Type
1.4.2 LAMEA Mobile Marketing Market, by Organization Size
1.4.3 LAMEA Mobile Marketing Market, by End User
1.4.4 LAMEA Mobile Marketing Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.1.4 Players Outlook for the Market
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players
Chapter 4. LAMEA Mobile Marketing Market by Solution Type
4.1.1 LAMEA Mobile Marketing Mobile Web Market by Country
4.1.1.1 Overview:
4.1.1.2 Market trends and forecasts:
4.1.2 LAMEA Mobile Marketing MMS Market by Country
4.1.2.1 Overview:
4.1.2.2 Market trends and forecasts:
4.1.3 LAMEA Mobile Marketing QR Codes Market by Country
4.1.3.1 Overview:
4.1.3.2 Market trends and forecasts:
4.1.4 LAMEA Mobile Marketing Location Based Marketing Market by Country
4.1.4.1 Overview:
4.1.4.2 Market trends and forecasts:
4.1.5 LAMEA Mobile Marketing In app Messages & Push Notifications Market by Country
4.1.5.1 Overview:
4.1.5.2 Market trends and forecasts:
4.1.6 LAMEA Mobile Marketing SMS Market by Country
4.1.6.1 Overview:
4.1.6.2 Market trends and forecasts:
4.1.7 LAMEA Other Solution Type Mobile Marketing Market by Country
4.1.7.1 Overview:
4.1.7.2 Market trends and forecasts:
Chapter 5. LAMEA Mobile Marketing Market by Organization Size
5.1.1 LAMEA Large Enterprises Mobile Marketing Market by Country
5.1.1.1 Overview:
5.1.1.2 Market trends and forecasts:
5.1.2 LAMEA Small & Medium Enterprises Mobile Marketing Market by Country
5.1.2.1 Overview:
5.1.2.2 Market trends and forecasts:
Chapter 6. LAMEA Mobile Marketing Market by End User
6.1.1 LAMEA Retail & E-Commerce Mobile Marketing Market by Country
6.1.1.1 Overview:
6.1.1.2 Market trends and forecasts:
6.1.2 LAMEA Telecom & IT Mobile Marketing Market by Country
6.1.2.1 Overview:
6.1.2.2 Market trends and forecasts:
6.1.3 LAMEA Travel & Hospitality Mobile Marketing Market by Country
6.1.3.1 Overview:
6.1.3.2 Market trends and forecasts:
6.1.4 LAMEA BFSI Mobile Marketing Market by Country
6.1.4.1 Overview:
6.1.4.2 Market trends and forecasts:
6.1.5 LAMEA Government Mobile Marketing Market by Country
6.1.5.1 Market trends and forecasts:
6.1.6 LAMEA Healthcare Mobile Marketing Market by Country
6.1.6.1 Overview:
6.1.6.2 Market trends and forecasts:
6.1.7 LAMEA Media & Entertainment Mobile Marketing Market by Country
6.1.7.1 Overview:
6.1.7.2 Market trends and forecasts:
6.1.8 LAMEA Other End User Mobile Marketing Market by Country
6.1.8.1 Overview:
6.1.8.2 Market trends and forecasts:
Chapter 7. LAMEA Mobile Marketing Market by Country
7.1 Brazil Mobile Marketing Market
7.1.1 Overview:
7.1.2 Market trends and forecasts:
7.1.3 Brazil Mobile Marketing Market by Solution Type
7.1.4 Brazil Mobile Marketing Market by Organization Size
7.1.5 Brazil Mobile Marketing Market by End User
7.2 Argentina Mobile Marketing Market
7.2.1 Overview:
7.2.2 Market trends and forecasts:
7.2.3 Argentina Mobile Marketing Market by Solution Type
7.2.4 Argentina Mobile Marketing Market by Organization Size
7.2.5 Argentina Mobile Marketing Market by End User
7.3 UAE Mobile Marketing Market
7.3.1 Overview:
7.3.2 Market trends and forecasts:
7.3.3 UAE Mobile Marketing Market by Solution Type
7.3.4 UAE Mobile Marketing Market by Organization Size
7.3.5 UAE Mobile Marketing Market by End User
7.4 Saudi Arabia Mobile Marketing Market
7.4.1 Market trends and forecasts:
7.4.2 Saudi Arabia Mobile Marketing Market by Solution Type
7.4.3 Saudi Arabia Mobile Marketing Market by Organization Size
7.4.4 Saudi Arabia Mobile Marketing Market by End User
7.5 South Africa Mobile Marketing Market
7.5.1 Overview:
7.5.2 Market trends and forecasts:
7.5.3 South Africa Mobile Marketing Market by Solution Type
7.5.4 South Africa Mobile Marketing Market by Organization Size
7.5.5 South Africa Mobile Marketing Market by End User
7.6 Nigeria Mobile Marketing Market
7.6.1 Overview:
7.6.2 Market trends and forecasts:
7.6.3 Nigeria Mobile Marketing Market by Solution Type
7.6.4 Nigeria Mobile Marketing Market by Organization Size
7.6.5 Nigeria Mobile Marketing Market by End User
7.7 Rest of LAMEA Mobile Marketing Market
7.7.1 Overview:
7.7.2 Rest of LAMEA Mobile Marketing Market by Solution Type
7.7.3 Rest of LAMEA Mobile Marketing Market by Organization Size
7.7.4 Rest of LAMEA Mobile Marketing Market by End User
Chapter 8. Company profiles
8.1 IBM CORPORATION
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development
8.1.5 Recent strategies and developments:
8.1.5.1 Mergers and acquisitions:
8.1.5.2 Product Launch:
8.1.5.3 Expansion:
8.1.5.4 Partnership:
8.1.6 SWOT Analysis
8.2 AT&T Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental & Regional Analysis
8.2.4 Strategies and developments:
8.2.4.1 Acquisitions:
8.2.5 SWOT Analysis
8.3 SAP SE
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Acquisitions:
8.3.6 SWOT Analysis
8.4 Oracle Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Acquisitions:
8.4.5.2 Product Launch:
8.4.5.3 Partnerships:
8.4.5.4 Expansion:
8.4.6 SWOT Analysis
8.5 Salesforce.com, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 Adobe Systems Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Strategies at a Glance
8.6.5.1 Mergers & Acquisitions
8.6.5.2 Product Launch:
8.6.6 SWOT Analysis
8.7 Salmat Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.8 Vibes Media, LLC
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Acquisitions:
8.8.2.2 Product Launch:
8.9 Mobivity Holdings Corporation
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Recent strategies and developments:
8.9.3.1 Acquisitions:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Segmental and Regional Analysis



List of Tables


TABLE 1 LAMEA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 2 LAMEA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– MOBILE MARKETING MARKET
TABLE 4 PRODUCT LAUNCHES – MOBILE MARKETING MARKET
TABLE 5 MERGERS & ACQUISITIONS – MOBILE MARKETING MARKET
TABLE 6 LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 7 LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 8 LAMEA MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 9 LAMEA MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 10 LAMEA MOBILE MARKETING MMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 11 LAMEA MOBILE MARKETING MMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 12 LAMEA MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 13 LAMEA MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 14 LAMEA MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 15 LAMEA MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 16 LAMEA MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 17 LAMEA MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 18 LAMEA MOBILE MARKETING SMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 19 LAMEA MOBILE MARKETING SMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 20 LAMEA OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 21 LAMEA OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 22 LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 23 LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 24 LAMEA LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 25 LAMEA LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 26 LAMEA SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 27 LAMEA SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 28 LAMEA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 29 LAMEA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 30 LAMEA RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 31 LAMEA RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 32 LAMEA TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 33 LAMEA TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 34 LAMEA TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 35 LAMEA TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 36 LAMEA BFSI MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 37 LAMEA BFSI MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 38 LAMEA GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 39 LAMEA GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 40 LAMEA HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 41 LAMEA HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 42 LAMEA MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 43 LAMEA MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 44 LAMEA OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 45 LAMEA OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 46 LAMEA MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 47 LAMEA MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 48 BRAZIL MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 49 BRAZIL MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 50 BRAZIL MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 51 BRAZIL MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 52 BRAZIL MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 53 BRAZIL MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 54 BRAZIL MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 55 BRAZIL MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 56 ARGENTINA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 57 ARGENTINA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 58 ARGENTINA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 59 ARGENTINA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 60 ARGENTINA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 61 ARGENTINA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 62 ARGENTINA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 63 ARGENTINA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 64 UAE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 65 UAE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 66 UAE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 67 UAE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 68 UAE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 69 UAE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 70 UAE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 71 UAE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 72 SAUDI ARABIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 73 SAUDI ARABIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 74 SAUDI ARABIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 75 SAUDI ARABIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 76 SAUDI ARABIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 77 SAUDI ARABIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 78 SAUDI ARABIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 79 SAUDI ARABIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 80 SOUTH AFRICA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 81 SOUTH AFRICA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 82 SOUTH AFRICA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 83 SOUTH AFRICA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 84 SOUTH AFRICA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 85 SOUTH AFRICA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 86 SOUTH AFRICA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 87 SOUTH AFRICA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 88 NIGERIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 89 NIGERIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 90 NIGERIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 91 NIGERIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 92 NIGERIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 93 NIGERIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 94 NIGERIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 95 NIGERIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 96 REST OF LAMEA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 97 REST OF LAMEA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 98 REST OF LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 99 REST OF LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 100 REST OF LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 101 REST OF LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 102 REST OF LAMEA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 103 REST OF LAMEA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 104 KEY INFORMATION - IBM
TABLE 105 KEY INFORMATION - AT&T INC.
TABLE 106 KEY INFORMATION – SAP SE
TABLE 107 KEY INFORMATION – ORACLE CORPORATION
TABLE 108 KEY INFORMATION – SALESFORCE.COM, INC.
TABLE 109 KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 110 KEY INFORMATION – SALMAT LTD.
TABLE 111 KEY INFORMATION – VIBES MEDIA, LLC
TABLE 112 KEY INFORMATION – MOBIVITY HOLDINGS CORPORATION
TABLE 113 KEY INFORMATION – SAS INSTITUTE, INC.



List of Figures


FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4 KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5 RECENT STRATEGIES: IBM CORPORATION
FIG 6 SWOT ANALYSIS: IBM CORP.
FIG 7 SWOT ANALYSIS: AT&T INC.
FIG 8 SWOT ANALYSIS: SAP SE
FIG 9 RECENT STRATEGIES: ORACLE CORPORATION
FIG 10 SWOT ANALYSIS: ORACLE CORPORATION
FIG 11 SWOT ANALYSIS: SALESFORCE.COM INC.
FIG 12 RECENT STRATEGIES: ADOBE SYSTEMS
FIG 13 SWOT ANALYSIS: ADOBE SYSTEMS
FIG 14 RECENT STRATEGIES: VIBES MEDIA LLC