Table of Content

1. Executive Summary


2. Introduction

2.1 Sports Goods: An Overview
2.2 Sports Goods Market Segments
2.3 Europe Sports Goods Market: An Overview


3. Europe Market Analysis

3.1 Europe Sports Goods Market: An Analysis
3.1.1 Europe Sports Goods Market by Value

3.2 Europe Sports Goods Market: Segment Analysis

3.2.1 Europe Sports Goods Market by Distribution Channel
3.2.2 Europe Store Based Sports Goods Market by Value
3.2.3 Europe Online Sports Goods Market by Value

3.3 Europe Sports Goods Market: Country Analysis

3.3.1 Europe Sports Goods Market by Countries
3.3.2 Germany Sports Goods Market by Value
3.3.3 France Sports Goods Market by Value
3.3.4 United Kingdom Sports Goods Market by Value
3.3.5 Spain Sports Goods Market by Value


4. Market Dynamics

4.1 Growth Drivers
4.1.1 Rising Awareness on Health and Fitness
4.1.2 Hectic Work life
4.1.3 Spike in Prevalence of Obesity

4.2 Challenges
4.2.1 Increasing Time Spent by People on the Internet
4.2.2 Seasonal Nature of Sports Goods Business
4.2.3 Counterfeit Products

4.3 Market Trends
4.3.1 Growing Prominence of Sports Goods Distribution via DTC Channels
4.3.2 Swelling Demand for Advanced Sports Equipments
4.3.3 Surging Popularity of Athleisure’s


5. Competitive Landscape

5.1 Europe Sports Goods Market: Players Analysis

5.1.1 Germany Sports Goods Market by Brands
5.1.2 Germany Sports Goods Market by Distributors
5.1.3 France Sports Goods Market by Brands
5.1.4 France Sports Goods Market by Distributors
5.1.5 Sweden Sports Goods Market by Brands
5.1.6 Sweden Sports Goods Market by Distributors


6. Company Profiles

6.1 Nike Inc.
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategy

6.2 Adidas Group
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategy

6.3 PUMA
6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategy



List of Figures



Figure 1: Segments of Sports Goods Market
Figure 2: Europe Sports Goods Market by Value; 2013-2018 (US$ Billion)
Figure 3: Europe Sports Goods Market by Value; 2019-2023 (US$ Billion)
Figure 4: Europe Sports Goods Market by Distribution Channel; 2018 (Percentage,%)
Figure 5: Europe Store Based Sports Goods Market by Value; 2013-2018 (US$ Billion)
Figure 6: Europe Store Based Sports Goods Market by Value; 2019-2023 (US$ Billion)
Figure 7: Europe Online Sports Goods Market by Value; 2013-2018 (US$ Billion)
Figure 8: Europe Online Sports Goods Market by Value; 2019-2023 (US$ Billion)
Figure 9: Europe Sports Goods Market by Countries; 2018 (Percentage,%)
Figure 10: Germany Sports Goods Market by Value; 2013-2018 (US$ Billion)
Figure 11: Germany Sports Goods Market by Value; 2019-2023 (US$ Billion)
Figure 12: France Sports Goods Market by Value; 2013-2018 (US$ Billion)
Figure 13: France Sports Goods Market by Value; 2019-2023 (US$ Billion)
Figure 14: United Kingdom Sports Goods Market by Value; 2013-2018 (US$ Billion)
Figure 15: United Kingdom Sports Goods Market by Value; 2019-2023 (US$ Billion)
Figure 16: Spain Sports Goods Market by Value; 2013-2018 (US$ Billion)
Figure 17: Spain Sports Goods Market by Value; 2019-2023 (US$ Billion)
Figure 18: Prevalence Obesity in European Countries by 2025 (Percentage,%)
Figure 19: Average Time Spent by Europeans on Digital Media; 2013-2018 (Percentage,%)
Figure 20: Germany Sports Goods Market by Brands; 2017 (Percentage,%)
Figure 21: Germany Sports Goods Market by Distributors; 2017 (Percentage,%)
Figure 22: France Sports Goods Market by Brands; 2017 (Percentage,%)
Figure 23: France Sports Goods Market by Distributors; 2017 (Percentage,%)
Figure 24: Sweden Sports Goods Market by Brands; 2017 (Percentage,%)
Figure 25: Sweden Sports Goods Market by Distributors; 2017 (Percentage,%)
Figure 26: Nike Inc. Revenue; 2014-2018 (US$ Billion)
Figure 27: Nike Revenues by Segments; 2018 (Percentage,%)
Figure 28: Adidas Net Sales; 2013-2017 (US$ Billion)
Figure 29: Adidas Net Sales by Product Category; 2017 (Percentage,%)
Figure 30: Adidas Net Sales by Region; 2017 (Percentage,%)
Figure 31: PUMA Sales; 2013-2017 (US$ Billion)
Figure 32: PUMA Sales by Product Segment; 2017 (Percentage,%)
Figure 33: PUMA Sales by Region; 2017 (Percentage,%)
Table 1: List of Sports Goods (Equipment and Accessories) used in Team Sports
Table 2: List of Sports Goods (Equipment and Accessories) used in Outdoor Sports
Table 3: List of Sports Goods (Equipment and Accessories) used in Recreation and Exercise
Table 4: Types of Retailers Distributing Sports Goods (International and National Players)