Table of Content




1 INTRODUCTION 10
1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET DEFINITION 10
1.3 OVERVIEW OF BRAZIL HEARING AIDS MARKET 10
1.4 CURRENCY AND PRICING 11
1.5 LIMITATIONS 11
1.6 MARKETS COVERED 12

2 MARKET SEGMENTATION 13
2.1 MARKETS COVERED 13
2.2 BRAZIL HEARING AIDS MARKET: GEOGRAPHIC SCOPE 14
2.3 YEAR CONSIDERED FOR THE STUDY 14
2.4 CURRENCY AND PRICING 14
2.5 RESEARCH METHODOLOGY 15
2.6 DBMR MARKET POSITION GRID 19
2.7 DBMR MARKET CHALLENGE MATRIX 20
2.8 MULTIVARIATE MODELING 21
2.9 PRODUCTS LIFELINE CURVE 21
2.10 SECONDARY SOURCES 22
2.11 ASSUMPTIONS 22

3 MARKET OVERVIEW 23
3.1 DRIVERS 25
3.1.1 RISING CASES OF HEARING LOSS AND DISORDERS 25
3.1.2 CONTINUOUS DEVELOPMENT OF THE DIGITAL HEARING AIDS 26
3.1.3 RISING CASES OF AGED HEARING IMPAIRMENT 27
3.2 RESTRAINTS 29
3.2.1 HIGH COST OF HEARING AIDS 29
3.2.2 UNCOMFORTABLE BUZZING AND AMPLIFICATION ISSUES IN HEARING AID PRODUCTS 29
3.3 OPPORTUNITIES 30
3.3.1 GROWING DEMAND OF THE COCHLEAR IMPLANTS 30
3.3.2 INVESTMENTS AND BUSINESS EXPANSION TO DEVELOP ADVANCED INNOVATIVE HEARING AIDS 31
3.4 CHALLENGE 32
3.4.1 LACK OF AWARENESS REGARDING HEARING AIDS 32

4 EXECUTIVE SUMMARY 33

5 PREMIUM INSIGHTS 35

6 KEY INSIGHTS 36

7 BRAZIL HEARING AIDS MARKET, BY PRODUCT 37
7.1 OVERVIEW 38
7.2 HEARING AID DEVICES 39
7.2.1 EAR 39
7.2.1.1 BEHIND THE EAR (BTE) HEARING AIDS 39
7.2.1.2 RECEIVER-IN-THE-EAR (RITE) HEARING AIDS 40
7.2.1.3 IN-THE EAR HEARING AIDS 40
7.2.2 CANAL 40
7.2.2.1 IN-THE CANAL (ITC) HEARING AIDS 40
7.2.2.2 INVISIBLE-IN-THE-CANAL (IIC) HEARING AIDS 40
7.2.2.3 COMPLETELY IN CANAL (CIC) HEARING AIDS 40
7.3 HEARING IMPLANTS 41
7.3.1 COCHLEAR IMPLANTS 41
7.3.2 BONE-ANCHORED SYSTEMS 41

8 BRAZIL HEARING AIDS MARKET, BY DEVICE TYPES 42
8.1 OVERVIEW 43
8.2 DIGITAL HEARING AIDS 44
8.3 ANALOG HEARING AIDS 44

9 BRAZIL HEARING AIDS MARKET, BY TYPE OF HEARING LOSS 45
9.1 OVERVIEW 46
9.2 SENSORINEURAL HEARING LOSS 47
9.3 CONDUCTIVE HEARING LOSS 47

10 BRAZIL HEARING AIDS MARKET, BY PATIENT TYPE 48
10.1 OVERVIEW 49
10.2 ADULTS 50
10.3 PEDIATRICS 50

11 BRAZIL HEARING AIDS MARKET, BY DISTRIBUTION CHANNEL 51
11.1 OVERVIEW 52
11.2 LARGE RETAIL CHAINS 53
11.3 MANUFACTURER OWNED RETAIL CHAINS 53
11.4 PUBLIC 53
11.5 OTHERS 54

12 BRAZIL HEARING AIDS MARKET, COMPANY LANDSCAPE 55
12.1 COMPANY SHARE ANALYSIS: BRAZIL 55

13 COMPANY PROFILE 56
13.1 SONOVA 56
13.1.1 COMPANY SNAPSHOT 56
13.1.2 SWOT ANALYSIS 57
13.1.3 REVENUE ANALYSIS 58
13.1.4 GEOGRAPHICAL PRESENCE 58
13.1.5 PRODUCT PORTFOLIO 59
13.1.6 RECENT DEVELOPMENTS 62
13.1.7 DATA BRIDGE MARKET RESEARCH ANALYSIS 62
13.2 WILLIAM DEMANT HOLDING A/S 63
13.2.1 COMPANY SNAPSHOT 63
13.2.2 SWOT ANALYSIS 63
13.2.3 REVENEUE ANALYSIS 65
13.2.4 GEOGRAPHICAL PRESENCE 65
13.2.5 PRODUCT PORTFOLIO 66
13.2.6 RECENT DEVELOPMENT 68
13.2.7 DATA BRIDGE MARKET RESEARCH ANALYSIS 68
13.3 SIVANTOS PTE. LTD (A TRADEMARK LICENSEE OF SIEMENS AG) 69
13.3.1 COMPANY SNAPSHOT 69
13.3.2 SWOT ANALYSIS 69
13.3.3 GEOGRAPHICAL PRESENCE 70
13.3.4 REVENUE ANALYSIS 71
13.3.5 PRODUCT PORTFOLIO 71
13.3.6 RECENT DEVELOPMENTS 73
13.3.7 DATA BRIDGE MARKET RESEARCH ANALYSIS 73
13.4 GN STORE NORD A/S 74
13.4.1 COMPANY SNAPSHOT 74
13.4.2 SWOT ANALYSIS 74
13.4.3 GEOGRAPHICAL PRESENCE 75
13.4.4 REVENUE ANALYSIS 76
13.4.5 PRODUCT PORTFOLIO 76
13.4.6 RECENT DEVELOPMENTS 78
13.4.7 DATA BRIDGE MARKET RESEARCH ANALYSIS 78
13.5 STARKEY 79
13.5.1 COMPANY SNAPSHOT 79
13.5.2 SWOT ANALYSIS 79
13.5.3 GEOGRAPHICAL PRESENCE 80
13.5.4 PRODUCT PORTFOLIO 80
13.5.5 RECENT DEVELOPMENTS 81
13.5.6 DATA BRIDGE MARKET RESEARCH ANALYSIS 81
13.6 AMPLIFON 82
13.6.1 COMPANY SNAPSHOT 82
13.6.2 REVENEUE ANALYSIS 82
13.6.3 GEOGRAPHICAL PRESENCE 83
13.6.4 PRODUCT PORTFOLIO 83
13.6.5 RECENT DEVELOPMENTS 84
13.7 COCHLEAR LTD. 85
13.7.1 COMPANY SNAPSHOT 85
13.7.2 REVENEUE ANALYSIS 85
13.7.3 GEOGRAPHICAL PRESENCE 86
13.7.4 PRODUCT PORTFOLIO 86
13.7.5 RECENT DEVELOPMENTS 88
13.8 HORENTEK 89
13.8.1 COMPANY SNAPSHOT 89
13.8.2 GEOGRAPHICAL PRESENCE 89
13.8.3 PRODUCT PORTFOLIO 90
13.8.4 RECENT DEVELOPMENT 91
13.9 MED-EL 92
13.9.1 COMPANY SNAPSHOT 92
13.9.2 GEOGRAPHICAL PRESENCE 92
13.9.3 PRODUCT PORTFOLIO 93
13.9.4 RECENT DEVELOPMENT 94
13.10 MICROSON 95
13.10.1 COMPANY SNAPSHOT 95
13.10.2 GEOGRAPHICAL PRESENCE 95
13.10.3 PRODUCT PORTFOLIO 96
13.10.4 RECENT DEVELOPMENTS 97
13.11 RION CO., LTD. 98
13.11.1 COMPANY SNAPSHOT 98
13.11.2 GEOGRAPHICAL PRESENCE 98
13.11.3 REVENUE ANALYSIS 99
13.11.4 PRODUCT PORTFOLIO 99
13.11.5 RECENT DEVELOPMENT 100
13.12 WIDEX A S 101
13.12.1 COMPANY SNAPSHOT 101
13.12.2 GEOGRAPHICAL PRESENCE 101
13.12.3 PRODUCT PORTFOLIO 102
13.12.4 RECENT DEVELOPMENT 102

14 QUESTIONNAIRE 103

15 RELATED REPORTS 106



List of Figures



FIGURE 1 BRAZIL HEARING AIDS MARKET: SEGMENTATION 13
FIGURE 2 BRAZIL HEARING AIDS MARKET: DATA TRIANGULATION 15
FIGURE 3 BRAZIL HEARING AIDS MARKET: RESEARCH SNAPSHOT 16
FIGURE 4 BRAZIL HEARING AIDS MARKET BOTTOM UP APPROACH 17
FIGURE 5 BRAZIL HEARING AIDS MARKET TOP DOWN APPROACH 17
FIGURE 6 BRAZIL HEARING AIDS MARKET: INTERVIEW DEMOGRAPHICS 18
FIGURE 7 BRAZIL HEARING AIDS MARKET: DBMR MARKET POSITION GRID 19
FIGURE 8 BRAZIL HEARING AIDS MARKET: THE MARKET CHALLENGE MATRIX 20
FIGURE 9 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES OF BRAZIL HEARING AIDS MARKET 24
FIGURE 10 DISABLING HEARING LOSS ACROSS THE WORLD IN 2012 25
FIGURE 11 BRAZIL HEARING AIDS MARKET: SEGMENTATION 34
FIGURE 12 RISING CASES OF HEARING LOSS AND DISORDERS AND CONTINUOUS DEVELOPMENT OF THE DIGITAL HEARING AIDS ARE EXPECTED TO DRIVE THE MARKET FOR BRAZIL HEARING AIDS MARKET IN THE FORECAST PERIOD OF 2019 TO 2026 35
FIGURE 13 HEARING AID DEVICES IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE BRAZIL HEARING AIDS MARKET IN 2019 & 2026 35
FIGURE 14 BRAZIL HEARING AIDS MARKET: BY PRODUCT, 2018 38
FIGURE 15 BRAZIL HEARING AIDS MARKET : BY DEVICE TYPES, 2018 43
FIGURE 16 BRAZIL HEARING AIDS MARKET : BY TYPE OF HEARING LOSS, 2018 46
FIGURE 17 BRAZIL HEARING AIDS MARKET: BY PATIENT TYPE, 2018 49
FIGURE 18 BRAZIL HEARING AIDS MARKET: BY DISTRIBUTION CHANNEL, 2018 52
FIGURE 19 BRAZIL HEARING AIDS MARKET: COMPANY SHARE 2018 (%) 55


List of Tables


TABLE 1 HEALTH-CARE SECTOR COSTS FOR HEARING-IMPAIRED CHILDREN: BRAZIL CONTRIBUTING TO GLOBAL COSTS IN 2015 26
TABLE 2 BRAZIL HEARING AIDS MARKET, BY PRODUCT, 2017-2026 (USD MILLION) 38
TABLE 3 BRAZIL HEARING AID DEVICES IN HEARING AIDS MARKET, BY PRODUCT, 2017-2026 (USD MILLION) 39
TABLE 4 BRAZIL EAR IN HEARING AIDS MARKET, BY PRODUCT, 2017-2026 (USD MILLION) 39
TABLE 5 BRAZIL CANAL IN HEARING AIDS MARKET, BY PRODUCT, 2017-2026 (USD MILLION) 40
TABLE 6 BRAZIL HEARING IMPLANTS IN HEARING AIDS MARKET, BY PRODUCT, 2017-2026 (USD MILLION) 41
TABLE 7 BRAZIL HEARING AIDS MARKET, BY DEVICE TYPES, 2017-2026 (USD MILLION) 44
TABLE 8 BRAZIL HEARING AIDS MARKET, BY TYPE OF HEARING LOSS, 2017-2026 (USD MILLION) 46
TABLE 9 BRAZIL HEARING AIDS MARKET, BY PATIENT TYPE, 2017-2026 (USD MILLION) 49
TABLE 10 BRAZIL HEARING AIDS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) 53