Table of Content

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKET SEGMENTATION 16
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY CONSIDERED 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakup of primary profiles 20
2.1.2.2 Key industry insights 20
2.2 MARKET BREAKUP AND DATA TRIANGULATION 21
2.3 MARKET SIZE ESTIMATION 21
2.3.1 TOP-DOWN APPROACH 22
2.3.2 BOTTOM-UP APPROACH 22
2.4 MARKET FORECAST 23
2.5 ASSUMPTIONS FOR THE STUDY 24
2.6 LIMITATIONS OF THE STUDY 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE OPPORTUNITIES IN THE AUGMENTED ANALYTICS MARKET 28
4.2 AUGMENTED ANALYTICS MARKET IN NORTH AMERICA, BY COMPONENT AND COUNTRY 29
4.3 AUGMENTED ANALYTICS MARKET: MAJOR COUNTRIES 29

5 MARKET OVERVIEW AND INDUSTRY TRENDS 30
5.1 INTRODUCTION 30
5.2 MARKET DYNAMICS 30
5.2.1 DRIVERS 31
5.2.1.1 Increasing volume of complex business data 31
5.2.1.2 Growing adoption of advanced business intelligence and analytics tools 31
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5.2.2 RESTRAINTS 31
5.2.2.1 Apprehension about technologies replacing humans 31
5.2.3 OPPORTUNITIES 31
5.2.3.1 Increase in adoption of artificial intelligence, machine learning, and natural language processing technologies 31
5.2.3.2 High adoption of augmented analytics solutions among SMEs 32
5.2.4 CHALLENGES 32
5.2.4.1 Lack of skilled workforce 32
5.2.4.2 Difficulty in managing data quality and safety 32
5.3 INDUSTRY TRENDS 32
5.3.1 MARKET EVOLUTION 33
5.3.2 AUGMENTED ANALYTICS: USE CASES 34
5.3.2.1 Use case #1: To identify marketing efforts for measuring business growth 34
5.3.2.2 Use case #2: To improve decision process for increasing return on investment 34

6 AUGMENTED ANALYTICS MARKET, BY COMPONENT 35
6.1 INTRODUCTION 36
6.2 SOFTWARE 37
6.2.1 INNOVATIONS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE TO DRIVE THE ADOPTION OF AUGMENTED ANALYTICS SOFTWARE FOR FORECASTING THE BUSINESS GROWTH 37
6.3 SERVICES 38
6.3.1 TRAINING AND CONSULTING SERVICES 39
6.3.1.1 Focus on improving technical capabilities and increasing the demand for better strategic outlook of business to drive the growth of training and consulting services 39
6.3.2 DEPLOYMENT AND INTEGRATION 40
6.3.2.1 Rise in demand for integrating augmented analytics solutions with existing software to drive the growth of deployment and integration services 40
6.3.3 SUPPORT AND MAINTENANCE 41
6.3.3.1 Growing need for seamless performance of software to increase the demand for support and maintenance services 41

7 AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE 42
7.1 INTRODUCTION 43
7.2 LARGE ENTERPRISES 44
7.2.1 NEED FOR ENHANCING BUSINESS FUNCTIONS AND MAINTAINING ITS POSITION IN THE COMPETITIVE WORLD TO DRIVE THE ADOPTION OF AUGMENTED ANALYTICS IN LARGE ENTERPRISES 44
7.3 SMALL AND MEDIUM-SIZED ENTERPRISES 45
7.3.1 NEED FOR COST-EFFECTIVE ANALYTICAL SOLUTION TO DRIVE THE DEMAND FOR AUGMENTED ANALYTICS SOLUTIONS IN SMALL AND MEDIUM-SIZED ENTERPRISES 45

8 AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT TYPE 46
8.1 INTRODUCTION 47
8.2 ON-PREMISES 48
8.2.1 NEED FOR DATA SECURITY AMONG ENTERPRISES TO DRIVE THE ADOPTION OF ON-PREMISES AUGMENTED ANALYTICS SOLUTIONS 48
8.3 CLOUD 49
8.3.1 FACTORS, SUCH AS COST-EFFECTIVENESS, SCALABILITY, ACCESSIBILITY OF REAL TIME INFORMATION FROM REMOTE LOCATION TO BOOST THE ADOPTION RATE OF CLOUD-BASED AUGMENTED ANALYTICS SOLUTION 49

9 AUGMENTED ANALYTICS MARKET, BY VERTICAL 50
9.1 INTRODUCTION 51
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 52
9.2.1 INCREASING NEED FOR GENERATING ACTIONABLE INSIGHTS FOR SENSITIVE DATA TO POSITIVELY IMPACT THE DEMANDS FOR AUGMENTED ANALYTICS IN THE BFSI VERTICAL 52
9.3 TELECOM AND IT 53
9.3.1 RAPID TECHNOLOGICAL ADVANCEMENT TO DRIVE THE DEMAND FOR AUGMENTED ANALYTICS IN THE TELECOM AND IT VERTICAL 53
9.4 RETAIL AND CONSUMER GOODS 54
9.4.1 INCREASING NEED FOR ENHANCED USER EXPERIENCE AND BETTER UNDERSTANDING OF CONSUMER PURCHASING POWER TO DRIVE THE GROWTH OF AUGMENTED ANALYTICS IN THE RETAIL AND CONSUMER GOODS VERTICAL 54
9.5 HEALTHCARE AND LIFE SCIENCES 55
9.5.1 NEED FOR ENHANCING THE OPERATIONAL EFFICIENCY TO BOOST AUGMENTED ANALYTICS IN THE HEALTHCARE AND LIFE SCIENCES VERTICAL 55
9.6 MANUFACTURING 56
9.6.1 NEED FOR RESOURCE OPTIMIZATION AND ACHIEVING MAXIMUM PRODUCTIVITY WITH MINIMUM INVESTMENT TO DRIVE THE GROWTH OF AUGMENTED ANALYTICS IN THE MANUFACTURING VERTICAL 56
9.7 GOVERNMENT AND DEFENSE 57
9.7.1 ADOPTION OF DIGITALIZATION TO BOOST THE GROWTH OPPORTUNITIES OF AUGMENTED ANALYTICS IN THE GOVERNMENT AND DEFENSE VERTICAL 57
9.8 ENERGY AND UTILITIES 58
9.8.1 DEMAND FOR MINIMIZING THE OPERATIONAL COST TO DRIVE THE ADOPTION OF AUGMENTED ANALYTICS IN THE ENERGY AND UTILITIES VERTICAL 58
9.9 TRANSPORTATION AND LOGISTICS 59
9.9.1 NEED FOR EFFECTIVELY ANALYZING DATA RELATED TO GOODS AND RAW MATERIALS TO BOOST THE ADOPTION OF AUGMENTED ANALYTICS IN THE TRANSPORTATION AND LOGISTICS VERTICAL 59
9.10 MEDIA AND ENTERTAINMENT 60
9.10.1 INCREASING NEED FOR ANALYZING CUSTOMERS’ MEDIA CONSUMPTION PREFERENCES TO DRIVE THE GROWTH OF AUGMENTED ANALYTICS IN THE MEDIA AND ENTERTAINMENT VERTICAL 60
9.11 OTHERS 61

10 AUGMENTED ANALYTICS MARKET, BY REGION 62
10.1 INTRODUCTION 63
10.2 NORTH AMERICA 64
10.2.1 UNITED STATES 65
10.2.1.1 Early adoption of technologies and high focus on innovations to boost the market growth in the United States 65
10.2.2 CANADA 65
10.2.2.1 Adoption of augmented analytics solutions across verticals to drive the market growth in Canada 65
10.3 EUROPE 67
10.3.1 UNITED KINGDOM 68
10.3.1.1 Rise in demand of augmented analytics solution for analyzing the growth of business to drive the growth of market in the United Kingdom 68
10.3.2 GERMANY 68
10.3.2.1 Growth of the retail and consumer goods industry to drive the augmented analytics market in Germany 68
10.3.3 FRANCE 68
10.3.3.1 Increase in the number of technology stratups to drive the growth of augmented analytics market in France 68
10.3.4 REST OF EUROPE 68
10.4 ASIA PACIFIC 71
10.4.1 AUSTRALIA AND NEW ZEALAND 72
10.4.1.1 Increasing adoption of technologies in various industries to boost the demand for augmented analytics in Australia and New Zealand 72
10.4.2 CHINA 72
10.4.2.1 High investment in advanced analytics solutions to drive the augmented analytics market in China 72
10.4.3 JAPAN 72
10.4.3.1 Efficiency and indirect presence of augmented analytics vendors to drive the augmented analytics market in Japan 72
10.4.4 REST OF ASIA PACIFIC 72
10.5 MIDDLE EAST AND AFRICA 75
10.5.1 KINGDOM OF SAUDI ARABIA 75
10.5.1.1 Growing need for delivering actionable insights to drive the augmented analytics market in Kingdom of Saudi Arabia 75
10.5.2 SOUTH AFRICA 76
10.5.2.1 Increasing demand for enhanced operational efficiency to drive the growth of augmented analytics market in South Africa 76
10.5.3 UNITED ARAB EMIRATES 76
10.5.3.1 Increasing focus on digital transformation to drive the demand for augmented analytics market in United Arab Emirates 76
10.5.4 REST OF MIDDLE EAST AND AFRICA 76
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10.6 LATIN AMERICA 79
10.6.1 BRAZIL 79
10.6.1.1 Rise in number of IT companies to drive the growth of augmented analytics market in Brazil 79
10.6.2 MEXICO 79
10.6.2.1 Increasing awareness of augmented analytical solution to drive the augmented analytics market in Mexico 79
10.6.3 REST OF LATIN AMERICA 79
11 COMPETITIVE LANDSCAPE 83
11.1 OVERVIEW 83
11.1.1 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS 84
11.1.2 BUSINESS EXPANSIONS 85
11.1.3 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 85
12 COMPANY PROFILES 86
12.1 INTRODUCTION 86
(Business Overview, Products, Solutions, & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 SALESFORCE 87
12.3 SAP 90
12.4 IBM 93
12.5 MICROSOFT 96
12.6 ORACLE 99
12.7 TABLEAU SOFTWARE 102
12.8 MICROSTRATEGY 104
12.9 SAS 106
12.10 QLIK 108
12.11 TIBCO SOFTWARE 109
12.12 SISENSE 111
12.13 INFORMATION BUILDERS 111
12.14 YELLOWFIN 112
12.15 THOUGHTSPOT 112
12.16 DOMO 113
*Details on Business Overview, Products, Solutions, & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 114
13.1 DISCUSSION GUIDE 114
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 118
13.3 AVAILABLE CUSTOMIZATIONS 120
13.4 RELATED REPORTS 120
13.5 AUTHOR DETAILS 121



List of Figures



FIGURE 1 AUGMENTED ANALYTICS MARKET: RESEARCH DESIGN 18
FIGURE 2 AUGMENTED ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 22
FIGURE 3 SOFTWARE SEGMENT HELD THE HIGHEST MARKET SHARE IN THE AUGMENTED ANALYTICS MARKET IN 2018 26
FIGURE 4 BANKING, FINANCIAL SERVICES, AND INSURANCE DOMINATED
THE MARKET IN 2018 26
FIGURE 5 NORTH AMERICA ACCOUNTED FOR THE HIGHEST SHARE OF THE AUGMENTED ANALYTICS MARKET IN 2018 27
FIGURE 6 INCREASING DEMAND FOR GATHERING INSIGHTS FROM BUSINESS DATA IS ONE OF THE FACTORS DRIVING THE AUGMENTED ANALYTICS MARKET 28
FIGURE 7 SOFTWARE AND UNITED STATES ACCOUNTED FOR THE HIGHEST SHARE IN NORTH AMERICA FOR THE AUGMENTED ANALYTICS MARKET IN 2018 29
FIGURE 8 AUSTRALIA AND NEW ZEALAND TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 29
FIGURE 9 AUGMENTED ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 30
FIGURE 10 EVOLUTION OF AUGMENTED ANALYTICS 33
FIGURE 11 SERVICES SEGMENT TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD 36
FIGURE 12 DEPLOYMENT AND INTEGRATION SERVICES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 38
FIGURE 13 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 43
FIGURE 14 CLOUD DEPLOYMENT MODEL TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 47
FIGURE 15 RETAIL AND CONSUMER GOODS VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 52
FIGURE 16 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 17 NORTH AMERICA: MARKET SNAPSHOT 64
FIGURE 18 ASIA PACIFIC: MARKET SNAPSHOT 71
FIGURE 19 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE AUGMENTED ANALYTICS MARKET, 2018 83
FIGURE 20 GEOGRAPHIC REVENUE MIX OF THE TOP MARKET PLAYERS 86
FIGURE 21 SALESFORCE: COMPANY SNAPSHOT 87
FIGURE 22 SWOT ANALYSIS: SALESFORCE 89
FIGURE 23 SAP: COMPANY SNAPSHOT 90
FIGURE 24 SWOT ANALYSIS: SAP 91
FIGURE 25 IBM: COMPANY SNAPSHOT 93
FIGURE 26 SWOT ANALYSIS: IBM 94
FIGURE 27 MICROSOFT: COMPANY SNAPSHOT 96
FIGURE 28 SWOT ANALYSIS: MICROSOFT 98
FIGURE 29 ORACLE: COMPANY SNAPSHOT 99
FIGURE 30 SWOT ANALYSIS: ORACLE 101
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FIGURE 31 TABLEAU SOFTWARE: COMPANY SNAPSHOT 102
FIGURE 32 MICROSTRATEGY: COMPANY SNAPSHOT 104
FIGURE 33 SAS: COMPANY SNAPSHOT 106

 

List of Tables



TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 17
TABLE 2 FACTOR ANALYSIS 23
TABLE 3 AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 36
TABLE 4 SOFTWARE: AUGMENTED ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 37
TABLE 5 SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 38
TABLE 6 SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 39
TABLE 7 TRAINING AND CONSULTING SERVICES: AUGMENTED ANALYTICS MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 40
TABLE 8 DEPLOYMENT AND INTEGRATION SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 40
TABLE 9 SUPPORT AND MAINTENANCE SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 41
TABLE 10 AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE 2018–2023 (USD MILLION) 43
TABLE 11 LARGE ENTERPRISES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION 2018–2023 (USD MILLION) 44
TABLE 12 SMALL AND MEDIUM-SIZED ENTERPRISES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2018–2023 (USD MILLION) 45
TABLE 13 AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE 2016–2023 (USD MILLION) 47
TABLE 14 ON-PREMISES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 48
TABLE 15 CLOUD: AUGMENTED ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 49
TABLE 16 AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 51
TABLE 17 BANKING, FINANCIAL SERVICES, AND INSURANCE: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 53
TABLE 18 TELECOM AND IT: AUGMENTED ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 53
TABLE 19 RETAIL AND CONSUMER GOODS: AUGMENTED ANALYTICS MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 54
TABLE 20 HEALTHCARE AND LIFE SCIENCES: AUGMENTED ANALYTICS MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 55
TABLE 21 MANUFACTURING: AUGMENTED ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 56
TABLE 22 GOVERNMENT AND DEFENSE: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 57
TABLE 23 ENERGY AND UTILITIES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 58
TABLE 24 TRANSPORTATION AND LOGISTICS: AUGMENTED ANALYTICS MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 59
TABLE 25 MEDIA AND ENTERTAINMENT: AUGMENTED ANALYTICS MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 60
TABLE 26 OTHERS: AUGMENTED ANALYTICS MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 61
TABLE 27 AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 63
TABLE 28 NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 65
TABLE 29 NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 65
TABLE 30 NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 66
TABLE 31 NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 66
TABLE 32 NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 66
TABLE 33 NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 67
TABLE 34 EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 68
TABLE 35 EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 69
TABLE 36 EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 69
TABLE 37 EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE 2016–2023 (USD MILLION) 69
TABLE 38 EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE 2016–2023 (USD MILLION) 70
TABLE 39 EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 70
TABLE 40 ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 73
TABLE 41 ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 73
TABLE 42 ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 73
TABLE 43 ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 74
TABLE 44 ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 74
TABLE 45 ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 75
TABLE 46 MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 76
TABLE 47 MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE BY COMPONENT, 2016–2023 (USD MILLION) 77
TABLE 48 MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE BY SERVICE, 2016–2023 (USD MILLION) 77
TABLE 49 MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 77
TABLE 50 MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 78
TABLE 51 MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 78
TABLE 52 LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 80
TABLE 53 LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 80
TABLE 54 LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 80
TABLE 55 LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 81
TABLE 56 LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 81
TABLE 57 LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 82
TABLE 58 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2016–2018 84
TABLE 59 BUSINESS EXPANSIONS, 2018 85
TABLE 60 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2018 85