Table of Content

Sweet Spreads in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Sweet spreads sees strong growth in 2020, as consumers seek out affordable ways to enjoy sweet treats
Honey’s healthy profile boosts sales in 2020 as packaged honey manufactures vie with local farmers for share
Local honey and jam producers are ahead of international players in the popularity stakes
RECOVERY AND OPPORTUNITIES
Accelerated pace of life and improving purchasing power will boost sweet spreads
Growing health and wellness trends will lead to new developments within sweet spreads
Strong advertising will maintain popularity of sweet spreads, but economic fragility will see a shift towards local and private label brands
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025