Table of Content

Sweet Spreads in Italy
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) boosts retail sales of sweet spreads at the expense of foodservice as consumers shift breakfast consumption from bars to the home
Healthy eating trend boosts nut and seed based spreads and honey, while chocolate spreads benefits from residual desire for indulgence in stressful times
Barilla’s new Pan di Stelle Crema leverages mainstream positioning, a strong brand name and free from palm oil attribute to step up challenge to Ferrero’s Nutella
RECOVERY AND OPPORTUNITIES
Positive but slower retail sales growth anticipated as COVID-19 drivers likely to weaken with the return to work, study and social norms
Manufacturers need to respond to the growing demand for healthier and more premium options in jams and preserves and honey to lure consumers
Indulgence, premiumisation and healthier ingredients to push sales of chocolate spreads and nut and seed based spreads
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025