Table of Content

Sweet Spreads in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Foodservice hit hard by COVID-19 as retail sales of sweet spreads remain resilient
A number of peanut butter brands were withdrawn and recalled in the category in 2020
Honey benefits from health claims as product is well-known for supporting the immune system
RECOVERY AND OPPORTUNITIES
Foodservice to pre-COVID-19 growth rates as retail sales continue to grow
Urbanisation and increased spending power to boost sales of jams and preserves
Health and wellness trends to shape category in the coming years
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 7 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025