Table of Content

Butter and Spreads in South Africa
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Butter sees notable volume declines, as price sensitive consumers switch to cheaper alternatives such as cooking fats
On-trade closures restrict previously emerging lifestyle trend for consumers to eat breakfast and lunch in workplace canteens
Strong product portfolios and ongoing discounts give leading players the competitive advantage
RECOVERY AND OPPORTUNITIES
Affordability is strongest competitive advantage, but smaller domestic players struggle to balance costs
Health and wellness trends to drive ongoing innovation in new product developments
Opportunities in acquisitions as larger entities snap up brand portfolios
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025