Table of Content

Butter and Spreads in Kenya
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Cooking fats will continue to perform well in 2020 as a healthy and affordable option
Margarine brands will adapt products to appeal to health conscious consumers in 2020
Butter will see strong current retail value growth in 2020 as a result of healthy living trends
RECOVERY AND OPPORTUNITIES
Product choice in butter and spreads will continue to be impacted by rising health awareness into the forecast period
Five companies will compete for leading position in butter and spreads into the forecast period
New Kenya Co-operative Creameries will continue to invest in modernising its factories
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025