Table of Content

Breakfast Cereals in Israel
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Retail demand for breakfast cereals boosted by stockpiling and home seclusion during COVID-19 crisis
Unilever Israel Ltd retains leadership thanks to leading brand Telma
Growing competition from small brands and private labels
RECOVERY AND OPPORTUNITIES
Price rises continue to affect the category as package sizes are reduced
Red labels spell bad news for breakfast cereals as high sugar levels are laid bare on the packaging
Health and wellness will determine growth in the coming years
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025