Table of Content

Baked Goods in Germany
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Baked goods returns to retail sales growth as foodservice closes
Trends are against unpackaged leavened bread in Germany
Golden Toast ticks lots of consumer boxes
RECOVERY AND OPPORTUNITIES
Baked goods sales predicted to normalise from 2022
Frozen baked goods buoyed by premiumisation and convenience
Diet-conscious Germans to limit cake potential
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2015-2020
Table 2 Sales of Baked Goods by Category: Value 2015-2020
Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 5 Sales of Pastries by Type: % Value 2015-2020
Table 6 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 7 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 8 Distribution of Baked Goods by Format: % Value 2015-2020
Table 9 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 10 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025