Table of Content

Sweet Spreads in Japan
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Honey benefits from TV show highlighting its health benefits
Home seclusion boosts demand for sweet spreads
Kewpie maintains lead but lacks presence in fast-growing honey category
RECOVERY AND OPPORTUNITIES
Economic impact of COVID-19 set to shape category development
Increased incidence of working from home may offer breakfast opportunities
Sweet spreads faces strong competition from rival breakfast products
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025