Table of Content

Sunglasses in Turkey
Euromonitor International
July 2021

List Of Contents And Tables

SUNGLASSES IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving prospects for sunglasses as restrictions are relaxed and tourists return
Rise of e-commerce as consumers seek branded products at lower prices
Increasing cross-over into sunglasses from other apparel retailers
PROSPECTS AND OPPORTUNITIES
Ongoing growth for sunglasses as price hikes boost current value sales
Future of fast fashion uncertain in sunglasses as consumers prioritise protection levels and quality over price
Optical stores to remain dominant, although in-store time is likely to decrease due to the growth of online research
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2016-2021
Table 2 Sales of Sunglasses: Value 2016-2021
Table 3 Sales of Sunglasses: % Volume Growth 2016-2021
Table 4 Sales of Sunglasses: % Value Growth 2016-2021
Table 5 NBO Company Shares of Sunglasses: % Value 2016-2020
Table 6 LBN Brand Shares of Sunglasses: % Value 2017-2020
Table 7 Distribution of Sunglasses by Format: % Value 2016-2021
Table 8 Forecast Sales of Sunglasses: Volume 2021-2026
Table 9 Forecast Sales of Sunglasses: Value 2021-2026
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2021-2026
Table 11 Forecast Sales of Sunglasses: % Value Growth 2021-2026
EYEWEAR IN TURKEY
EXECUTIVE SUMMARY
Eyewear in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2016-2021
Table 13 Sales of Eyewear by Category: Value 2016-2021
Table 14 Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 15 Sales of Eyewear by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Eyewear: % Value 2016-2020
Table 17 LBN Brand Shares of Eyewear: % Value 2017-2020
Table 18 Distribution of Eyewear by Format: % Value 2016-2021
Table 19 Forecast Sales of Eyewear by Category: Volume 2021-2026
Table 20 Forecast Sales of Eyewear by Category: Value 2021-2026
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources