Table of Content

Sunglasses in Brazil
Euromonitor International
July 2021

List Of Contents And Tables

SUNGLASSES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reduced flows of touristic activity continue to negatively impact sunglasses in 2021
Despite having a relatively limited presence, locally produced sunglasses are benefitting from competitive advantages
Illegal trade, which has been worsened by the pandemic, continues to pose the biggest threat to sunglasses
PROSPECTS AND OPPORTUNITIES
In the forecast period major players will have potential for growth with the expansion in points of sales and a focus on fashionable appeals
Players shifting to spectacles for correction could shade the evolution of sunglasses
Despite the challenging import environment, licensing and portfolio extensions will be on the rise
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2016-2021
Table 2 Sales of Sunglasses: Value 2016-2021
Table 3 Sales of Sunglasses: % Volume Growth 2016-2021
Table 4 Sales of Sunglasses: % Value Growth 2016-2021
Table 5 NBO Company Shares of Sunglasses: % Value 2016-2020
Table 6 LBN Brand Shares of Sunglasses: % Value 2017-2020
Table 7 Distribution of Sunglasses by Format: % Value 2016-2021
Table 8 Forecast Sales of Sunglasses: Volume 2021-2026
Table 9 Forecast Sales of Sunglasses: Value 2021-2026
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2021-2026
Table 11 Forecast Sales of Sunglasses: % Value Growth 2021-2026
EYEWEAR IN BRAZIL
EXECUTIVE SUMMARY
The negative impact from the pandemic is being partially diluted by consumers resuming stores’ visits due to trust in sanitary protocols
Price polarisation is making more consumers migrate to illegal trade
Local production brings competitive advantages during the pandemic
The reheat of the industry started among independent optical stores
Large untapped groups of consumers represent opportunities of penetration gains
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2016-2021
Table 13 Sales of Eyewear by Category: Value 2016-2021
Table 14 Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 15 Sales of Eyewear by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Eyewear: % Value 2016-2020
Table 17 LBN Brand Shares of Eyewear: % Value 2017-2020
Table 18 Distribution of Eyewear by Format: % Value 2016-2021
Table 19 Forecast Sales of Eyewear by Category: Volume 2021-2026
Table 20 Forecast Sales of Eyewear by Category: Value 2021-2026
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources