Table of Content

Watches in Brazil
Euromonitor International
July 2021

List Of Contents And Tables

WATCHES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Back to basics is the new logic for leading manufacturers of watches
Manufacturers look for cost efficiencies in a deflated market
Smartwatches present an obstacle to the recovery of traditional watches
PROSPECTS AND OPPORTUNITIES
Smartwatches can be seen as a threat or an opportunity
Digitalisation is imperative with new approaches and marketplaces gaining traction
Growing second-hand market attracts more consumers who see luxury timepieces as an investment
CATEGORY DATA
Table 1 Sales of Watches by Category: Volume 2016-2021
Table 2 Sales of Watches by Category: Value 2016-2021
Table 3 Sales of Watches by Category: % Volume Growth 2016-2021
Table 4 Sales of Watches by Category: % Value Growth 2016-2021
Table 5 Sales of Watches by Price Band: Volume 2016-2021
Table 6 Sales of Watches by Price Band: Value 2016-2021
Table 7 Sales of Watches by Price Band: % Volume Growth 2016-2021
Table 8 Sales of Watches by Price Band: % Value Growth 2016-2021
Table 9 NBO Company Shares of Watches: % Value 2016-2020
Table 10 LBN Brand Shares of Watches: % Value 2017-2020
Table 11 Distribution of Watches by Format: % Value 2016-2021
Table 12 Forecast Sales of Watches by Category: Volume 2021-2026
Table 13 Forecast Sales of Watches by Category: Value 2021-2026
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2021-2026
Table 15 Forecast Sales of Watches by Category: % Value Growth 2021-2026
PERSONAL ACCESSORIES IN BRAZIL
EXECUTIVE SUMMARY
Prolonged periods of quarantine due to COVID-19 hinder recovery
Price polarisation and digital interactions leverage items caught by the cameras
Major players look for merger and acquisition opportunities
Changing landscape sees new entrants looking to invest in less risky business models
Projected economic recovery set to reheat demand for mid-priced items
MARKET DATA
Table 16 Sales of Personal Accessories by Category: Volume 2016-2021
Table 17 Sales of Personal Accessories by Category: Value 2016-2021
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 19 Sales of Personal Accessories by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Personal Accessories: % Value 2016-2020
Table 21 LBN Brand Shares of Personal Accessories: % Value 2017-2020
Table 22 Distribution of Personal Accessories by Format: % Value 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
Table 24 Forecast Sales of Personal Accessories by Category: Value 2021-2026
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources