Table of Content

Premium Beauty and Personal Care in Kenya
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Growing demand among Western-minded middle and higher income consumers
Rising eco-awareness fuels interest in green products
Wide product range and extensive distribution key to success
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Continued growth and dominance of mass products
Global players experiencing growing competition from local manufacturers
Positive outlook and continued steady growth expected over forecast period
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources