Table of Content

Chapter 1. Executive summary

1.1. Market scope and segmentation
1.2. Key questions answered in this study
1.3. Executive summary

Chapter 2: Introduction
2.1. Market definitions
2.2. Different revenue models
2.2. Different game genres
2.3. Value chain of games

Chapter 3: China digital gaming market – overview
3.1. Market overview
- Historical (2015–2017) market size (USD Bn)
- Forecasted (2018–2023) market size (USD Bn)
- Key market observations
3.2. Market trends
3.3. Market drivers
3.4. Market challenges

Chapter 4: China digital gaming market segmentation – based on platforms
4.1. China market share and size (USD Bn – 2018) – based on platforms (PC games, console games, and mobile games)
4.2. China PC games market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
4.3. China mobile games market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
4.4. China console games market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
Chapter 5: China digital gaming market segmentation – based on revenue models
5.1. China market share and size (USD Bn - 2018) – based on revenue models (freemium, pay to play, advertising)
5.2. China freemium model market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
5.3. China pay to play model market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
5.4. China advertising model market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
Chapter 6: China digital gaming market segmentation – based on genres
6.1. China market share and size (USD Bn – 2018) – based on genres (role-playing games, shooter games, arena-fighting games, others [sports, strategy, adventure])
6.2. Role playing games genre market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
6.3. Shooter genre market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
6.4. Arena-fighting genre market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
Chapter 7: China digital gaming market - spend analysis
7.1. PC games - average spending and paid gamers
7.2. Console games - average spending and paid gamers
7.3. Mobile games - average spending and paid gamers
7.4. Spend analysis
Chapter 8: Competitive landscape
8.1. Tencent (*)
- Company snapshot
- Key numbers
- Major game titles
- Initiatives
- Growth strategy
- Major locations
8.2. Netease
8.3. Kongzhong
8.4. Shanda
8.5. 37 Interactive
(*) The coverage approach remains the same for all companies
Chapter 9: Market share of companies
9.1. China digital gaming market - share of companies
9.2. China PC gaming market - share of companies
9.3. China mobile gaming market - share of companies
Chapter 10: Conclusion
10.1. Future outlook
Appendix
• List of tables
• Research methodology
• Assumptions
• About Research on Global Markets