Table of Content

Premium Beauty and Personal Care in Saudi Arabia
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

PREMIUM BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2020 IMPACT
With consumers spending more time at home, demand for premium colour cosmetics and fragrances was particularly weak
Saudisation policy weighs more heavily on volume demand, as a growing number of expatriates leave the kingdom
Beauty specialist retailers struggle to emerge from the shadow of COVID-19, as e-commerce flourishes
RECOVERY AND OPPORTUNITIES
Post-pandemic rebound in demand will be vigorous, as consumers spend less time at home and more money on themselves
Having broken through during the pandemic, e-commerce will remain an important distribution channel
With supermarkets now permitted to have in-store pharmacies, the distribution of dermocosmetics will widen
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources