Table of Content

Mass Beauty and Personal Care in South Korea
Euromonitor International
June 2022

List Of Contents And Tables

MASS BEAUTY AND PERSONAL CARE IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong retail structure and brand power back recovery in 2021
Despite the ongoing pandemic in 2021, several categories witness healthy growth
Unit prices of mass personal care products are on the rise
PROSPECTS AND OPPORTUNITIES
Mass brands adopting Western trends to expand
Drugstores and TV homeshopping grow in importance even during the pandemic
Influencer marketing will need to include transparency and interaction
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources