Table of Content

Wound Care in Colombia
Euromonitor International
September 2021

List Of Contents And Tables

WOUND CARE IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low purchasing frequency prevents sales posting stronger results
Focusing on innovation to push sales
Tecnoqu?micas leads thanks to its wide distribution network
PROSPECTS AND OPPORTUNITIES
Growth expected to be driven by active and engaged consumers
Products with a natural positioning as a potential avenue for growth
First aid kits struggle as they are perceived to be an unnecessary expense
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2016-2021
Table 2 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Wound Care: % Value 2017-2021
Table 4 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 5 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN COLOMBIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources