Table of Content

RETAIL ADULT INCONTINENCE IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS

  • Ageing population and increasing awareness drive continued growth
  • Light incontinence continues to outperform moderate/heavy incontinence
  • Kimberly-Clark and Asaleo Care continue to lead retail adult incontinence

PROSPECTS AND OPPORTUNITIES

  • Rising awareness to drive continued growth
  • Sustainability trend likely to influence product development
  • Opportunities for sales to grow via e-commerce

CATEGORY DATA

  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2016-2021
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
  • CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026

TISSUE AND HYGIENE IN NEW ZEALAND
EXECUTIVE SUMMARY

  • Tissue and hygiene in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?

MARKET INDICATORS

  • Table 7 Birth Rates 2016-2021
  • Table 8 Infant Population 2016-2021
  • Table 9 Female Population by Age 2016-2021
  • Table 10 Total Population by Age 2016-2021
  • Table 11 Households 2016-2021
  • Table 12 Forecast Infant Population 2021-2026
  • Table 13 Forecast Female Population by Age 2021-2026
  • Table 14 Forecast Total Population by Age 2021-2026
  • Table 15 Forecast Households 2021-2026

MARKET DATA

  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES

  • Summary 1 Research Sources