Table of Content

Rx/Reimbursement Adult Incontinence in Germany
Euromonitor International
March 2025

List Of Contents And Tables

RX/REIMBURSEMENT ADULT INCONTINENCE IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Germany’s ageing population is main consumer base for rx/reimbursement adult incontinence
Challenge of diagnosis and reimbursement process
Category experiences increasing competition from retail adult incontinence
PROSPECTS AND OPPORTUNITIES
Rising pressure on category from retail and away-from-home channels
Waning stigma surrounding incontinence to support consumers seeking help
Rise of digitalisation and government support for lower-income consumers
CATEGORY DATA
Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 5 Birth Rates 2019-2024
Table 6 Infant Population 2019-2024
Table 7 Female Population by Age 2019-2024
Table 8 Total Population by Age 2019-2024
Table 9 Households 2019-2024
Table 10 Forecast Infant Population 2024-2029
Table 11 Forecast Female Population by Age 2024-2029
Table 12 Forecast Total Population by Age 2024-2029
Table 13 Forecast Households 2024-2029
MARKET DATA
Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources