Table of Content

Retail Adult Incontinence in the Netherlands
Euromonitor International
March 2025

List Of Contents And Tables

RETAIL ADULT INCONTINENCE IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ageing population and greater acceptance of incontinence drive category growth
Essity maintains market leadership, but private label gains traction
E-commerce emerges as a key distribution channel, though offline remains dominant
PROSPECTS AND OPPORTUNITIES
Ageing population to remain the primary driver of category growth
E-commerce to expand further as digital literacy increases
Innovation to focus on multifunctionality and sustainability
CATEGORY DATA
Table 1 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN THE NETHERLANDS
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources