Table of Content

Retail Adult Incontinence in China
Euromonitor International
March 2022

List Of Contents And Tables

RETAIL ADULT INCONTINENCE IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued strong growth in 2021
Coco still leads in adult incontinence, while Elderjoy?ranks second
Kimberly-Clark targets female adult?incontinence consumers with the launch of its Poise brand in China
PROSPECTS AND OPPORTUNITIES
Further consumer education required to promote category growth
China’s demographic shift should drive category growth during the forecast period
E-commerce will remain a critical channel, with offline retailing often carrying limited product variety
CATEGORY DATA
Table 1 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN CHINA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources