Table of Content

Gum in Canada
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Chewing gum posts steeper than expected decline in 2020 as COVID-19 lockdowns, restricted mobility and reduced social activities reduce impulse and normal sales
Mars Wrigley and Cadbury Adams maintain huge leads in gum, but more innovative players and brands are gaining greater traction in 2020
New generation of gum from innovative players reflects latest developments in snacking and health and wellness trends
RECOVERY AND OPPORTUNITIES
Volume and value decline seen over the review period is set to improve over the forecast period despite challenges, boosted by new product developments
Ferrero’s launch of sugar- and aspartame-free Tic Tac chewing gum along with other gum brands responding to health consciousness are set to perform well
Legalisation of cannabis-infused edibles presents new opportunities for Canada’s gum industry
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025