Table of Content

Modern Grocery Retailers in Kenya
Euromonitor International
March 2022

List Of Contents And Tables

MODERN GROCERY RETAILERS IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Modern grocery retailers returns to current value growth in 2021
Carrefour continues to expand while Tuskys is forced to leave the competitive landscape in 2021
More and more stores forge partnerships with online delivery platforms
PROSPECTS AND OPPORTUNITIES
Improved socioeconomic conditions and changing lifestyles support the rapid expansion of the modern channel
Competition will intensify over the forecast period
E-commerce will be at the forefront of innovations within the modern channel
CHANNEL DATA
Table 1 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 2 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 3 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 4 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 5 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 6 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 7 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 8 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 9 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 10 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 11 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 12 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 13 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 14 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 15 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 16 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
RETAILING IN KENYA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
The competitive landscape of modern grocery retailers continues to heat up in 2021 due to the COVID-19 pandemic
Digitalisation continues to transform retailing in 2021
The government focuses on local manufacturing in response to the COVID-19 pandemic
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Residential areas, a key market for Modern Grocery retailers.
Cash and carry
Seasonality
Shopping Season Name: Christmas and New Year Shopping
Shopping Season Name: Back to School Shopping
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 19 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 21 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 23 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 27 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 29 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 30 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 31 Retailing GBO Company Shares: % Value 2017-2021
Table 32 Retailing GBN Brand Shares: % Value 2018-2021
Table 33 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 34 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 36 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 44 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 46 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 48 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 50 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 52 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 54 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 55 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources