Table of Content

Mixed Retailers in Kazakhstan
Euromonitor International
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Strong performance in variety stores and department stores set to drive positive growth in mixed retailers
Overall price sensitivity of population benefits variety stores
Growth in number of high-income households underpins strong performance in department stores
COMPETITIVE LANDSCAPE
Viled Fashion TOO represents department stores with unique offer of luxury brands
Variety stores expand to smaller towns and regions
One Price chain promises purchases without stress
CHANNEL DATA
Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 3 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 5 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 7 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 8 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 9 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 10 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 11 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 12 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 13 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 14 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 15 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 16 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
EXECUTIVE SUMMARY
Increased consumption drives growth in retailing in 2019
Opportunities for improved customer experience and easier business scaling make e-commerce the most promising channel
Line between business models blurs as retailers seek to maximise market opportunity
Lack of selling spaces and constrained logistics are major restricting factors for retailing growth in 2019
Retailing environment transforms from informal to more formal, although at a slow pace
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Cash and carry
Seasonality
Back to School
New Year
Women’s Day
Payments and delivery
Emerging business models
MARKET DATA
Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 19 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 21 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 23 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 27 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 29 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 30 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 31 Retailing GBO Company Shares: % Value 2015-2019
Table 32 Retailing GBN Brand Shares: % Value 2016-2019
Table 33 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 34 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 36 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 44 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 46 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 48 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 50 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 52 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 54 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 55 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
DEFINITIONS
SOURCES
Summary 2 Research Sources