Table of Content

Soup in Italy
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Lockdown affords consumers time and space to prepare soup and other meals from scratch to the detriment of packaged sales
High consumption of vegetables and diet trends support the demand for chilled soup, although sales differ according to region
Organic consumers’ acceptance of higher prices helps Almaverde Bio post the fastest retail value sales growth while economic and health factors support private label growth in chilled soup
RECOVERY AND OPPORTUNITIES
Chilled soup is predicted to continue to drive the category as consumers look for fast and convenient but healthier options to cope with a return to hectic lifestyles
Soup’s development set to shift to high service content, healthier and more flexible formats to cater to the growing demand for convenience with quality
Naturally healthy, traditional and foreign recipe trends set to survive COVID-19 and accelerate in the forecast period
CATEGORY DATA
Table 1 Sales of Soup by Category: Volume 2015-2020
Table 2 Sales of Soup by Category: Value 2015-2020
Table 3 Sales of Soup by Category: % Volume Growth 2015-2020
Table 4 Sales of Soup by Category: % Value Growth 2015-2020
Table 5 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Soup: % Value 2016-2020
Table 7 LBN Brand Shares of Soup: % Value 2017-2020
Table 8 Distribution of Soup by Format: % Value 2015-2020
Table 9 Forecast Sales of Soup by Category: Volume 2020-2025
Table 10 Forecast Sales of Soup by Category: Value 2020-2025
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Soup by Category: % Value Growth 2020-2025