Table of Content

Ready Meals in Italy
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Ready meals continues positive trajectory despite Coronavirus (COVID-19) generating push and pull factors
Home seclusion benefits chilled frozen meals, but households also look to longer-lasting shelf stable and frozen options to cope with stay-at-home measures
Leading players add healthier attributes to their main convenience selling points to increase value and lure consumers
RECOVERY AND OPPORTUNITIES
Return to normalcy offers good growth potential, although value needs to be added to convenience to sustain healthy performance
Smaller portions, meal kits and more sophisticated offerings expected to pique the interest of convenience- and health-orientated consumers
Channel shifts benefit e-commerce and homeshopping as consumers warm to convenience and safe shopping options
CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020
Table 2 Sales of Ready Meals by Category: Value 2015-2020
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 7 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 8 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 9 Distribution of Ready Meals by Format: % Value 2015-2020
Table 10 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 11 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025