Table of Content

Processed Meat and Seafood in Italy
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Shelf stable categories lead the surge in demand as COVID-19 hits Italy
Hunger for meat substitutes has returned
Private label player Coop heads overall sales
RECOVERY AND OPPORTUNITIES
Sales imbalance between channels to redress itself in 2021
Smoked salmon is appealing to a wider consumer base
Cleaner-label and organic ham expected to penetrate further
CATEGORY DATA
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025