Table of Content

Gum in Italy
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Declining category exacerbated by lockdown due to on-the-go consumption perception
Perfetti Van Melle SpA strengthens dominance of gum through continuous product innovation
On-the-go consumption opportunities through retailers and foodservice greatly reduced during lockdown but e-commerce receives a boost
RECOVERY AND OPPORTUNITIES
Decline set to ease over the forecast period while gum predicted to receive boost through foodservice as consumers return to eating out following further easing of lockdown measures
Sugar-free variants will remain more popular in line with health trend
Innovation and functionality will remain important drivers in effort to revive gum’s growth
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025