Table of Content

Gum in Dominican Republic
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
The pandemic shifts consumers focus from fresh breath to essential goods
Channel changes hinder gum’s performance in 2020
Trident uses social media to join government initiative and support consumers in lockdown
RECOVERY AND OPPORTUNITIES
Consumer priorities shift to taste over breath freshness over the forecast period
New packaging formats and pack sizes may strengthen consumer demand
Low price points will support the return to growth for gum over the forecast period
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Gum: % Value 2016-2020
Table 6 LBN Brand Shares of Gum: % Value 2017-2020
Table 7 Distribution of Gum by Format: % Value 2015-2020
Table 8 Forecast Sales of Gum by Category: Volume 2020-2025
Table 9 Forecast Sales of Gum by Category: Value 2020-2025
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Gum by Category: % Value Growth 2020-2025