Table of Content

Consumer Appliances in Mexico
Euromonitor International
December 2022

List Of Contents And Tables

CONSUMER APPLIANCES IN MEXICO
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
More time at home increases awareness of the importance of refrigeration appliances
Prices rise as production costs increase
Energy efficiency comes under the spotlight
PROSPECTS AND OPPORTUNITIES
Samsung to invest USD500 million in increasing local production, as investors see potential in Mexico
New technology likely to drive interest and demand for new refrigeration appliances
Mixed outlook for refrigeration appliances as economic pressures remain
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 48 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Relatively low penetration leaves plenty of room for growth in home laundry appliances
Energy efficiency at the front of consumers’ minds as prices rise and environmental concerns intensify
Prices rise as manufacturers and importers are hit by rising costs
PROSPECTS AND OPPORTUNITIES
Steady growth projected as consumers look for more convenience in the home
New technology and innovation should drive demand, but economy models could also help bring home laundry appliances into more homes
New and existing players expected to invest heavily in Mexico
CATEGORY DATA
Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 64 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Interest in dishwashers remains limited in 2022 despite steady growth
Rising cost of electricity has a limited impact on demand
Online advertising and communication strategies prove fruitful
PROSPECTS AND OPPORTUNITIES
Dishwashers unlikely to enter the mainstream despite stable growth projections
New product development and innovation likely to feature strongly
HiSense announces USD260 million investment in Mexico
CATEGORY DATA
Table 69 Sales of Dishwashers by Category: Volume 2017-2022
Table 70 Sales of Dishwashers by Category: Value 2017-2022
Table 71 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 72 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 73 Sales of Dishwashers by Format: % Volume 2017-2022
Table 74 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 75 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 76 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 77 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 78 Production of Dishwashers: Total Volume 2017-2022
Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home cooking trend prevails boosting demand for large cooking appliances
Focus on healthy eating and energy efficiency drives demand
Controladora Mabe retains dominance thanks to wide portfolio of trusted products
PROSPECTS AND OPPORTUNITIES
Bright outlook for large cooking appliances as demand for home cooked meals is expected to remain
Competition expected to intensify as demand grows
Local player Koblenz looking to stake a larger share in the market
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 87 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 88 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 92 NBO Company Shares of Ovens: % Volume 2018-2022
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Cookers: % Volume 2018-2022
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 98 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of microwaves bounce back as consumers value the convenience of these appliances
Profeco delivers the message that microwaves are safe
Energy efficiency a key claim in microwaves
PROSPECTS AND OPPORTUNITIES
More households likely to invest in microwaves as a convenient and affordable option
Competition likely to heat up as innovation comes to the fore
Limited change expected in the distribution landscape as general merchandise stores dominate
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2017-2022
Table 104 Sales of Microwaves by Category: Value 2017-2022
Table 105 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 106 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 107 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 108 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 109 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 110 Distribution of Microwaves by Format: % Volume 2017-2022
Table 111 Production of Microwaves: Total Volume 2017-2022
Table 112 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 113 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
More time spent at home means more time for cooking and baking
Healthy living trend fuelling demand for some products
Government promotion of need for energy efficiency influencing product marketing and new product development
PROSPECTS AND OPPORTUNITIES
Bright outlook for food preparation appliances as consumers look to follow healthier lifestyles
Premium players investing in the market as competition intensifies
E-commerce on the rise thanks to significant investment from retailers and manufacturers
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small cooking appliances on the rise as healthy eating comes into focus
Oster finds opportunities in new consumer behaviour
E-commerce on the rise as players look to expand their online offer
PROSPECTS AND OPPORTUNITIES
Stable growth likely to be supported by healthy-eating trend and flexible working arrangements
New product development and marketing key to growth in coffee machines
Light fryers expected to benefit from strong marketing activity and healthy eating trend
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 131 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Household penetration remains low for vacuum cleaners despite increased hygiene concerns
Robotic vacuum cleaners looking to win over consumers who are looking for convenience
Competition increasing as more players look to stake a share in the market
PROSPECTS AND OPPORTUNITIES
Rise of the robots?
New innovations such as a mopping function should help to drive interest in robotic vacuum cleaners
Dyson and iLife both looking to make headway with cutting-edge technology
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 143 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care appliances remains a drag on overall sales despite an improved performance
Beauty influencers having a positive effect on demand
E-commerce continues to thrive as consumers become comfortable shopping online
PROSPECTS AND OPPORTUNITIES
Overall sales set to stagnate but performances are likely to vary across the different categories as Mexico climbs out of the pandemic
New product development and innovation could be key as competition grows
Foreo gaining attention with innovative range of electric facial cleansers
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 152 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 155 Sales of Body Shavers by Format: % Volume 2017-2022
Table 156 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 157 NBO Company Shares of Personal Care Appliances 2018-2022
Table 158 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mexican households keen to invest in air conditioners
The government promotes sensible electricity consumption as energy prices soar
Energy efficiency a key selling point for air conditioners
PROSPECTS AND OPPORTUNITIES
As temperatures rise so too should demand for split air conditioners
New product development and innovation remains rife as competition intensifies
Air purifiers expected to gain more attention as consumers spend more time at home
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 165 Sales of Air Treatment Products by Category: Value 2017-2022
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 171 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 172 Production of Air Conditioners: Total Volume 2017-2022
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027