Table of Content

Cheese in Italy
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 will boost cheese sales due to home-cooking trend and targeted advertising
Processed cheese will be negatively impacted by health and wellness trends in 2020
Parmareggio and Biraghi will provide innovation through snack options in 2020
Vegan alternatives and lactose free cheeses will gain popularity in 2020
RECOVERY AND OPPORTUNITIES
Local cheese will perform well into the forecast period, as consumers prefer products made in Italy
BiG and Mondelez will lead through promotion and new product development into the forecast period
Small players will abound into the forecast period, although trust in larger cooperatives will increase
CATEGORY DATA
Table 1 Sales of Cheese by Category: Volume 2015-2020
Table 2 Sales of Cheese by Category: Value 2015-2020
Table 3 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 4 Sales of Cheese by Category: % Value Growth 2015-2020
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 6 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 7 NBO Company Shares of Cheese: % Value 2016-2020
Table 8 LBN Brand Shares of Cheese: % Value 2017-2020
Table 9 Distribution of Cheese by Format: % Value 2015-2020
Table 10 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 11 Forecast Sales of Cheese by Category: Value 2020-2025
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2020-2025