Table of Content

Breakfast Cereals in the Netherlands
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) lockdown boosts sales as consumers stockpile to ensure supply of breakfast cereals
Hot cereals benefits from strong health trend as consumers seek warm, nutritious and filling breakfast options
Smaller players continue to challenge the long-time leaders as their healthier options attract growing interest from consumers
RECOVERY AND OPPORTUNITIES
Slowdown in growth anticipated in the short term, before improving as improving price-quality ratios lure consumers
Private label continues to grow in importance as retailers develop their ranges of healthier and more premium offerings
Concerns over unhealthy ingredients set to lead to further innovation in terms of ingredients, higher fibre and reduced or more natural sugar products
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025