Table of Content

Baked Goods in the Netherlands
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Faster retail sales growth as the outbreak of Coronavirus (COVID-19) adds dynamism to ongoing efforts to raise health profile of bread
Some consumers shift to e-commerce for convenience and safe shopping during the pandemic, but supermarkets and artisanal bakers remain open and popular
Private label continues to gain retail value share from artisanal and branded rivals through the offer of healthy ranges at lower prices during the pandemic
RECOVERY AND OPPORTUNITIES
Convenience and quality set to have a major impact on consumers’ purchasing decisions in the forecast period
Return to work, study and social norms predicted to see a resurgence in the on-the-go consumption of baked goods
Health, sophistication and segmentation trends offer growth opportunities in a mature category
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2015-2020
Table 2 Sales of Baked Goods by Category: Value 2015-2020
Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 6 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 7 Distribution of Baked Goods by Format: % Value 2015-2020
Table 8 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025