Table of Content

Baby Food in the Netherlands
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Netherlands “intelligent lockdown” sparked stockpiling of milk formula in March 2020, but consumers remain steadfast in buying habits
Decline in milk formula sales as WHO tells consumers “breast is best”
Dominant Nutricia Nederland continues to face challenges from newcomers
RECOVERY AND OPPORTUNITIES
Organic products and those positioned as akin to home-cooked on the rise, making room for smaller and premium brands
Polarisation leads to success for private label and premium, as the middle ground hits hard times.
Frozen products could revive baby food as predictions for rising birth rates signal new hope
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025