Table of Content

Wound Care in Turkey
Euromonitor International
September 2021

List Of Contents And Tables

WOUND CARE IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
With COVID-19 restrictions set to ease, minor injuries will increase
Cartoon characters continue to attract children
Competitive prices helps Betasan AS stay on top
PROSPECTS AND OPPORTUNITIES
An ageing population will support accelerated growth in retail volume sales
Consumers will increasingly be prepared to pay more for value-added features
Smart bandages could help to accelerate the rate of growth in retail constant value sales
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2016-2021
Table 2 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Wound Care: % Value 2017-2021
Table 4 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 5 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources