Table of Content

Sports Nutrition in Turkey
Euromonitor International
September 2021

List Of Contents And Tables

SPORTS NUTRITION IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 continues to weigh heavily on demand
Seeking a leaner, more toned look, some high-income consumers turn to fat burners
Alterna Gida Sanayi Pazarlama’s overtakes Glanbia on the back of the surging popularity of its Zuber brand in protein/energy bars
PROSPECTS AND OPPORTUNITIES
Protein/energy bars will remain the main growth driver
E-commerce poised to overtake vitamins and dietary supplements specialist retailers
Sustainability and product origin is expected to play an increased role in purchasing decisions
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2016-2021
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources