Table of Content

Eye Care in Turkey
Euromonitor International
September 2021

List Of Contents And Tables

EYE CARE IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdown leads to more screen time, accelerating demand growth for eye drops
Easy-to-use formats like eye lid sprays are growing in popularity
Price competition remains limited
PROSPECTS AND OPPORTUNITIES
Increased screen use and an ageing population will be key growth drivers
Consumer interest in preventative eye care is set to grow
Convenient products that provide fast results will increasingly find favour with local consumers
CATEGORY DATA
Table 1 Sales of Eye Care by Category: Value 2016-2021
Table 2 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Eye Care: % Value 2017-2021
Table 4 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 5 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Distribution of Consumer Health by Format: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format and Category: % Value 2021
Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources