Table of Content

Consumer Health in Guatemala
Euromonitor International
October 2021

List Of Contents And Tables

CONSUMER HEALTH IN GUATEMALA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pain categorisation with appropriate marketing and dosage is being developed in 2021
Products that relieve COVID-19 symptoms see healthy sales growth in 2021
Companies diversify and offer multiple presentations of brands thanks to consumers’ price sensitivity in 2021
PROSPECTS AND OPPORTUNITIES
Generics likely to increase value share during the forecast period thanks to increasing number of price sensitive consumers
Acetaminophen set to continue benefitting from pandemic as consumers wish to relieve symptoms
Distribution of analgesics will remain important during the forecast period
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2016-2021
Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Herbal/traditional cough, cold and allergy (hay fever) remedies grow at the expense of standard products in 2021
International players retain strong presence with wide offerings in 2021
Manufacturers target single symptoms in cough, cold and allergy (hay fever) remedies in 2021
PROSPECTS AND OPPORTUNITIES
Demand for cough, cold and allergy (hay fever) remedies likely to slow during the forecast period
Opportunity for players to expand into paediatric cough, cold and allergy remedies over the forecast period
Increase in generics expected during the forecast period as consumers remain price sensitive
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Innovation in digestive remedies pays off in 2021
Other players continue to dominate sales of digestive remedies in 2021
Diarrhoeal remedies sees most dynamic growth in 2021
PROSPECTS AND OPPORTUNITIES
Demand for digestive remedies will rely on return to fast-paced daily routines during the forecast period
Opportunity for players to invest in innovative products that prevent poor digestion during the forecast period
Gut health is trending with scope for new players and products in the forecast period
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for dermatologicals sees slow recovery in 2021
Players are returning dermatologicals to shelves in 2021 after restricting availability in 2020
Nappy (diaper) rash treatments continues seeing sales growth in 2021
PROSPECTS AND OPPORTUNITIES
Struggling economy likely to lead to decreased sales growth during the forecast period
Attitude surrounding taboo conditions likely to change during the forecast period thanks to educational campaigns
Space for companies to enter with products that prevent symptoms during the forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2016-2021
Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
WOUND CARE IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wound care sees slow recovery in 2021 as consumers venture out of home once again
BDF Centroamerica SA remains the convincing leader in wound care in 2021
Multinationals continue to have a strong presence in modern grocery retailers in 2021
PROSPECTS AND OPPORTUNITIES
Wound care unlikely to recover from the pandemic during the forecast period
Opportunity for wound care to benefit from greater visibility and paediatric offering during the forecast period
Demand for first aid kits expected to remain minimal during the forecast period
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2016-2021
Table 37 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Wound Care: % Value 2017-2021
Table 39 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 40 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for vitamins remains buoyant thanks to continuing pandemic in 2021
Generics appeal to price sensitive consumers in 2021
Single vitamins more attractive to consumers than multivitamins in 2021
PROSPECTS AND OPPORTUNITIES
Demand for vitamins set to continue over the forecast period, albeit at a slower rate
Guatemalans will continue to prefer single vitamins during the forecast period
Demand for lower priced vitamins to boom during the forecast period
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2016-2021
Table 43 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 44 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 45 NBO Company Shares of Vitamins: % Value 2017-2021
Table 46 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 47 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dietary supplements continues to benefit from pandemic in 2021
Direct selling remains the main selling channel for dietary supplements in 2021
GNC Guatemala benefits from advertising, e-commerce and stores in 2021
PROSPECTS AND OPPORTUNITIES
Dietary supplements set to see decreased demand during the forecast period
Combination dietary supplements likely to benefit from male-specific products during the forecast period
Consumers to continue seeking preventative solutions during the forecast period
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2016-2021
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 51 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 52 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weight management and wellbeing benefits in 2021 from consumers’ sedentary lifestyles
Direct selling remains dominant in 2021
Abbott Laboratorios’ brands particularly visible in modern grocery retailers in 2021
PROSPECTS AND OPPORTUNITIES
Slimming teas set to remain most demanded product during the forecast period
Health and wellness trend to remain during the forecast period with consumers cooking more nourishing meals
Shift likely to continue from weight loss products to wellbeing items during the forecast period
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for sports nutrition falls as consumers lead sedentary lifestyles in 2021
Illegally sold sports nutrition leads to fewer legal sales in 2021
Direct selling remains key while e-commerce becomes more popular in 2021
PROSPECTS AND OPPORTUNITIES
Sports nutrition set to continue its decline in demand during the forecast period
Consumer base likely to expand during the forecast period as more women buy sports nutrition
Plant based sports nutrition likely to become increasingly popular during the forecast period
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2016-2021
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home-made remedies stifle sales growth of herbal/traditional products in 2021
Herbal/traditional sleep aids continues to perform well in 2021 thanks to consumers’ increased anxiety and stress
Herbalife continues to lead the competitive landscape in 2021
PROSPECTS AND OPPORTUNITIES
Demand for herbal/traditional cough, cold and allergy (hay fever) likely to continue during the forecast period despite demand for other products declining
Manufacturers of OTC consumer health set to include natural ingredients to their formulae to lure consumers during the forecast period
Innovation and new product development likely during the forecast period
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2016-2021
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric consumer health’s performance continues to vary across product areas in 2021
Parents hesitate to self-medicate their children
Limited variety of OTC products hampers sales growth in 2021
PROSPECTS AND OPPORTUNITIES
Overall paediatric consumer health likely to see decrease in demand during the forecast period
Paediatric vitamins and dietary supplements set to benefit from toddlers that are picky eaters as well as immune boosting perception during the forecast period
Paediatric health/traditional products an opportunity for players to explore during the forecast period
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026